Universal Audio Welcomes Sonnox

[Grahamdwc]

Universal Audio (UA) welcomes Sonnox as Direct Developers for the UAD-2 Powered Plug-Ins platform.

This partnership will bring Sonnox's award-winning mixing and mastering plug-ins to UAD-2 DSP Accelerator hardware — widely regarded as the best audio production platform in the professional recording industry.

Link : Universal Audio - Analog and Digital Audio Products and Plug-Ins

[superwack]

Where does it say that? (not doubting) but your link is just the UA front page with no mention there, on the blog or the "what's new" section and a SONNOX search on UA only comes up with one post of people asking if UA's plugins are better than companies like SONNOX

[perdix]

Universal Audio Welcomes Sonnox as UAD Direct Development Partner - Press Room - Universal Audio

[an.unna.kid]

Great news!
I guess the Sonnox guys found a new DSP solution as TC electronics POCO is more or less out of the game...

Wonder when they will be available?

[therecordinghous]

why?

[tonecontroller]

Exactly, why?? UAD plugs going native now that would be news

[kreeper_6]

You can track with them @ near zero latency now that UA has introduced Apollo.

[chymer]

I wouldn't buy the sonnox on their own for UAD, maybe inflator.
but If they released something with the inflator and compression and EQ all in one then I'd prob buy it.

[Smokey510]

Wait what if u already own the Sonnox Elite Bundle and a UAD2 Satellite? Can u get a update or will u be forced to repurchase seperate UAD versions??

[m127c]

Originally Posted by Smokey510

Wait what if u already own the Sonnox Elite Bundle and a UAD2 Satellite? Can u get a update or will u be forced to repurchase seperate UAD versions??

good question.

I hope they are caring for their customers. I own that elite buncle and also UAD quad... Not planning to pay full price whatsoever. Current customers deserve a VERY reasonable path to add those.

[Smokey510]

Dear Sonnox, As a Elite owner I might even bite the bullet & pay your pricey 64 Bit upgrade prices if i got the eventual UAD versions with my update.... HINT! Sincerely, All of your various bundle + UAD owners

[VWYF11]

Originally Posted by Melodnb

Seriously. I don't get UAD. Their DSPs just seem like glorified iloks.

I have an 8 core mac pro and still love having 5 cores of UAD to throw some processing off to. I still get mix sessions pushing the 70-80% range for my native processing after fully maxing out the UAD. I would be there much quicker if not for the UAD.

[feck]

Going from Native with virtually unlimited CPU to outdated SHARC chips with limited instance counts doesn't make much sense to me. No thanks.

[Animus]

Originally Posted by feck

Going from Native with virtually unlimited CPU to outdated SHARC chips with limited instance counts doesn't make much sense to me. No thanks.

DSP soounds better dont you know.

[depulse]

Originally Posted by feck

Going from Native with virtually unlimited CPU to outdated SHARC chips with limited instance counts doesn't make much sense to me. No thanks.

+1

I fully agree with you.

[Melodnb]

Originally Posted by feck

Going from Native with virtually unlimited CPU to outdated SHARC chips with limited instance counts doesn't make much sense to me. No thanks.

Wait you have limited instances of each plugin with UAD? Why?

[sbackdoor]

Originally Posted by feck

Going from Native with virtually unlimited CPU to outdated SHARC chips with limited instance counts doesn't make much sense to me. No thanks.

Totally that. I don't get the move...

[feck]

Originally Posted by Animus

DSP soounds better dont you know.

Yes, but I prefer the vintage UAD1....it definitely sounds "warmer" and more "analogue" than the new cards.

[bishop666]

Originally Posted by sbackdoor

Totally that. I don't get the move...

-> dongle that works

[cane creek]

I'm lost for words on this partnership, why would anybody want to blah blah blah blah blah blah .....

[choukette]

UA is just becoming too big, have now too much debt and needs to grow too much with more and more things, more and more expensive gear, more and more ridiculous partnership ...

Us, we own less and less money, have les and less needs, want less and less things.

invest, make loan if you want, but who are gonna buy your so expensive products.

your business model is an epic fail in the middle long term.

and who need this so expensive and limited dongle that pollute our world and waste our ressources each time you produce one.

make your product native is the best way to limit the damages.

we need computer nowadays, but dsp dongle cards ...

[cane creek]

One opon a time

Use UA DSP to free computer CPU.......

Today

Use computer CPU to free UA DSP.........

Seems very logical to buy/use Sonnox native instead.

[kreeper_6]

Originally Posted by choukette

and who need this so expensive and limited dongle that pollute our world and waste our ressources each time you produce one.

Every time you take a crap you pollute.

[deft_bonz]

Will it be just the same Sonnox plugins for UAD2? Why should I buy it then?

[cane creek]

Originally Posted by Smokey510

Dear Sonnox, As a Elite owner I might even bite the bullet & pay your pricey 64 Bit upgrade prices if i got the eventual UAD versions with my update.... HINT! Sincerely, All of your various bundle + UAD owners

You ain't got a chance, UA are a greedy company and Sonnox are a greedy company.

Imagine how many people already own Sonnox native and UAD there's noway will they get plugs for nothing, these 2 firms are banking on you buying twice they might even give you them for half price leaving you under the illusion their a good company's lol

Yep UA the firm that charge $50 for a SSL GUI badge.

[alkor]

Originally Posted by deft_bonz

Will it be just the same Sonnox plugins for UAD2? Why should I buy it then?

not existing plugins maybe, but future exclusives ?

[dasoundjunkie]

Can't really see the sense of porting the old plugs, hopefully they'll bring some cool innovative stuff, otherwise

[choukette]

Originally Posted by deft_bonz

Will it be just the same Sonnox plugins for UAD2? Why should I buy it then?

you shouldn't

prove them their choices are stupid,

I forget UA since they derailed,

I won't even sell what I owned to somebody else (he become himself an UA fanboy agent that is happy to overpay anything with UA brandnaming).

this business model is wrong, stupid and not durable.

their model is about fear, i want hope now and forever

Yep UA the firm that charge $50 for a SSL GUI badge.

no more money from me since that

rule yours politicians with a smart vote

rule companies with your wallet

[deft_bonz]

Originally Posted by alkor

not existing plugins maybe, but future exclusives ?

That'd be something... We have a UAD2 and some Sonnox plugs. Since the computer has enough performance, there wouldn't be any need to get "copies"

[dxavier]

Mmmmm, just not sure about this.

Ok, I do love the sound of the UAD plugins and own most of them, but that is not a reason to buy Sonnox on UAD. For many users who don't come close to maxing out their CPU or don't use many track counts, the UAD card DSP is irrelivant. If they can obtain Sonnox plugins elsewhere, they will or they already have.

Ok, UAD might say, it is nice to have one system where you do not have to hold multiple authorisations, iloks etc and yes, that is nice, but that isn't going to be a reason to purchase a Sonnox product now, when I could have bought one before.

One other thing is this. If I had a 12 core system with God knows how much memory, I might well be able to run hundreds and hundreds of Sonnox plugs, but the UAD cards do have a limit. Why would I want to buy a DSP restricted plugin, when I can buy the same that is not?

I buy UAD plugs because I cannot obtain most of their plugins anywhere else. The Neve plugs such as the 33102 (which I LOVE) are not available anywhere else, but if they were and they were the same quality, I would not choose to buy them to be limited by a DSP card. I would choose them without. Frank truth is, if UAD continue to stick to this model, it is going to end up like Kodak, where you just get left behind the available and forthcoming technology. UAD should concentrate on going Native, they will make a ton of money as they make amazing sounding plugs, compensate us mugs who bought the cards with a voucher for some of their new Native plugs when they come out and everyone is a winner. Yes, UAD will have piracy to deal with, but they will have so many more customers, it will be worth the risk. DSP Power is no longer relevant. I filled out their recent survey and told them so. I hope other people did. I hope they listen. It they insist of sticking to the DSP model, then bring out a high end interface and make the plugins exclusive to the interface, a bit like the Metric Halo plugs, but otherwise, it makes no sense.....