Originally Posted by Ethan Winer
I'm not impressed by claims that a DVD is so expensive to produce that it can't be done without payola. It's possible to make a full-length educational DVD for less than $5k, and a really excellent video can be made for under $10k.
Although I have no doubt that they asked you to sponsor the DVD, my personal opinion is that they intend to sell this DVD at a reasonable price that the average person wanting to learn engineering is going to be able to afford. (The rumours I have heard is about $150 for the DVD set).
I used to own a multimedia company, and we charged $10k just to produce a 30 second commercial, so suggesting someone can produce a full length DVD at that cost, that requires travel throughout the US, Britain, and possibly other countries is not realistic.
This DVD obviously has multiple cameras, professional lighting and sound, and would require several dozen people to produce.
I wouldn't be surprised if it cost several hundreds of thousands of dollars to produce this DVD set, and I would consider it a bargain to purchase it.
On top of that, from what I have read, there is a gigantic amount of information on this disc that I have not seen anywhere else.
I am really looking forward to it... and have been for over a year. (It was supposed to be out in April timeframe, and it seems they are still recording footage for it.)