Selling rights for advertising: covers
I wanted to hear some experiences regarding licensing clients music you produced for their radio/tv ads, with the focus on covers of existing songs. I did original compositions for many years but never had to do a cover. Now I am managing the licensing for the client by negotiating with the publisher of the song, but I am wondering how you guys handle the licensing of your own recordings (of cover songs) with the client?
Do you charge less for annual usage because it is not your composition? Do you only charge for the production and nothing for annual usage in radio/tv/internet?
When thinking these things over I also ran into an interesting thought: When you produce a sound logo (which is not copyrighted as melody because it contains no or no significant melody) and the client paid for the production (studio time etc), then he theoretically owns all right to the master recording by law. This means that when you do not hold rights to such a thing as a composer, you actually cannot charge annual fees for advertising usage. Scary thought, as it is common practice here to do that. Clients with savvy lawyers could eventually sue you for selling someone rights that they owned in the first place anyways.
Patrick Flo Macheck