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Old 4th October 2011   #1
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Network Promos

I've mixed some network promos in the past and this week I am mixing a few VH1 spots. I haven't seen the specs yet but I know they are typically very vague about levels, probably just a peak limit like -10 or -12 but nothing about loudness.

How would you guys approach promo mixing, would you mix it like a program or hot like a commercial ?
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Old 4th October 2011   #2
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Originally Posted by cananball View Post
I've mixed some network promos in the past and this week I am mixing a few VH1 spots. I haven't seen the specs yet but I know they are typically very vague about levels, probably just a peak limit like -10 or -12 but nothing about loudness.

How would you guys approach promo mixing, would you mix it like a program or hot like a commercial ?
viacom isnt really concerned about loudness specs currently... they had a spec sheet for shows that went around that mentioned an LM100 a few years ago and all the producers i talked to told me to ignore it!

everyone seems to just limit at -10 and mix away, and make it loud if you want, I personally mix anything that doesnt have a specific spec to -24LKFS
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Old 4th October 2011   #3
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viacom isnt really concerned about loudness specs currently...
Haha I received a document with two waveforms screenshot from Audacity, one "Wrong" the other one "Good" I kid you not... You couldn't even see the duration of the wave. Maybe I can find it just for the laughs..
Cheers

edit... found it:
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Old 4th October 2011   #4
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Old 4th October 2011   #5
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OMG
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Old 4th October 2011   #6
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Originally Posted by nucelar View Post
Haha I received a document with two waveforms screenshot from Audacity, one "Wrong" the other one "Good" I kid you not... You couldn't even see the duration of the wave. Maybe I can find it just for the laughs..
Cheers

edit... found it:
HAHAHA OMG AMAZING!!!!!!

I would really love to meet the guy who made that! What was the deduction behind any of it? Did you ask them about it?
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Old 4th October 2011   #7
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WOW.
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Old 4th October 2011   #8
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Old 4th October 2011   #9
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Amazing. :-)

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Old 4th October 2011   #10
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Old 5th October 2011   #11
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Originally Posted by nucelar View Post
haha i received a document with two waveforms screenshot from audacity, one "wrong" the other one "good" i kid you not... You couldn't even see the duration of the wave. Maybe i can find it just for the laughs..
Cheers

edit... Found it:


hahahahahahahahhahahahhahahahhahhhaa
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Old 6th October 2011   #12
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The production company that is hiring hasn't given me a spec sheet despite having asked for one multiple times. they insist it is simply a stereo mix, no mention of levels at all and no stems or mix minus.

The mix is today, does anybody have specs for VH1/viacom promos??

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