Apple's WWDC Steve Job Keynote

[iMAD]

No word on Logic





The Apple Store (UK Store) is still offline, although some international stores are up.
11:29 am Thanks to Ben Stanfield from MacSlash.org, WildCowboy, Szark and Silentwave for their hard work on providing the live updates today, as well as the hard work of our mods/stuff: Colin (transcription coordinator), Knox (technical), jsw (photo approval), and longofest (sms, story updates. - Arnold Kim (arn)
11:26 am Steve leaves the stage - Keynote Over
SponsorAdvertise here during the MacWorld 2008 keynote; email us for more information
11:25 am Wrapping up - Thank You - We're Done
11:25 am Salesforce, google building apps this way
11:24 am "this is a very modern application - we think it's going to be awesome" - Steve
11:24 am "with all the web services built in, you can build fantastic applications for iPhone" - Scott Forstall
11:23 am Steve back on stage
11:23 am browsing chain of command at apple through address book
11:23 am can link directly to built-in google maps app to find apple
11:22 am Head of Apple iPhone software had some trouble typing with the iPhone on-screen keyboard.
11:22 am can e-mail right from web app...can see map of where his office at apple
11:22 am can direct dial from web-based directory app
11:21 am card looks essentially the same between built-in address book and web app
11:21 am took less than one person-month
under 600 lines of code
demoing search for "john"...looks just like built-in apps
11:20 am custom app...corporate address book database using ldap
11:20 am you can build custom apps tha have the look and feel of the iPhone
11:19 am demoing iphone onscreen...all apps run within safari
11:18 am going to show examples - bringing up Scott Forstall - Vp iPhone division
11:18 am just need web standards...you can go live on june 29
11:18 am you can write amazing Web 2.0 apps that work exactly like apps on the iPhone
integrate w/ iphone services...can make calls, send e-mails, google maps, etc.
instant distribution, easy to update, secure
same as amazon or bank....run safely on iphone with no sdk needed
11:17 am Innovative new way for developing for mobile applications.
based on iphone having full safari engine...gives us tremendous capability
web 2.0 + AJAX apps
11:16 am Have been trying to come up with a solution to letting developers write Apps for the iPhone and keep it secure.
We've come up with a very sweet solution
11:16 am What about developers?
11:15 am 18 days from now
11:15 am Ships June 29th - 6pm
11:15 am ONE LAST THING: iPhone
11:15 am No developers outside of the conference will get Leopard Beta.
11:15 am we know how to do it...releasing public betas today apple.com/safari
11:14 am 500,000 downloads of Firefox a day. Over 1,000,000 downloads of iTunes a day. Over 500M downloads of iTunes to Windows machines.
11:14 am "How do we distribute this? We don't really talk to these customers..."
11:14 am Safari is twice as fast
11:13 am Steve is now demo'ing iBench html test: Safari vs. Internet Explorer
11:12 am new tab feature in all versions... drag them around
Can drag tabs off into their own windows
11:12 am "I'm going to have to change computers here" (Windows comes up) "this is odd"
11:11 am Google/Yahoo seach built in
11:11 am what we've got here is the most innovative browser in the world, but also the fastest browser on windows
11:11 am javascript: ie 2.4 sec, ff 1.6, saf 0.9
11:10 am "how good are we at bringing apps to windows?"

benchmarking ibench html performance ie 4.6 sec, ff 3.7, safari 2.2
11:10 am bringing all of th safari innovations over
11:10 am safari 3 on leopard...now runs on xp/vista
11:09 am We have expertise with iTunes
11:09 am Safari On WINDOWS
11:09 am 18 Million Safari users
Marketshare has climbed to 4.9%
IE has 78%, Firefox 15%, others 2%
We Dream Big
11:08 am Safari
11:08 am ONE MORE THING
11:08 am "it's all the same... most people are gonna buy the ultimate version :)
11:07 am crowd goes wild
11:07 am Leopard shipping in October. Basic version, $129. Premium version, $129. Business version, $129, Enterprise version $129. Ultimate version, $129.
11:07 am Premium Version = $129 ;)
11:07 am Basic Version = $129
11:07 am Developers to receive full preview copy of Leopard today
11:06 am That's just ten of over 300 new features
11:06 am "we think this is really important"
11:05 am "our goal was to make it so simple that people would actually use it"
11:05 am demo...important presentattion on architecture is gone
"I'm freaking out right now"
Steve searches back through time until spotlight finds something having to do with architecture. He Quick Looks the document - "yes that's what I was looking for, safe and sound"
"I've saved the day with Time Machine"
11:03 am Search back in time for lost files, preview with quick look, restore individual files or entire mac
11:03 am Can plug in a drive to an Airport base station and backup more than one computer.
11:03 am Time Machine has one click setup, automatically backs up everything, back up to local hard drive or server - even wirelessly
11:02 am we're "walking time bombs"

Time Machine makes it so simple that everyone will use it
One click sets up the whole thing
11:02 am almost no one backs up automatically
11:01 am Feature #10 - Time Machine
11:01 am Now Phil puts his mouth on the face of Steve Ballmer (CEO of Microsoft) - sticks his tongue out, and the crowd loves it
11:00 am Phil's mouth on the face of George Washington
10:59 am now at Yosemite falls
Using Photobooth effects, Phil looks like "thermal" effect, then drinks from a cup updside down
10:59 am Steve grabs an Excel spreadsheet - flips through the pages in the workbook.
Phil says backdrops are a lot of fun - steps out of frame -
Now Phil in the middle of a school of fish
10:58 am Anything that works with Quick Look works with iChat Theater
10:58 am Now sharing a video - quality is good.
Just drag video onto ichat window to share
10:57 am Now demo'ing a Keynote presentation via iChat - see all transitions & effects over the iChat connection
10:57 am Phil & Steve are talking via iChat
Phil is sharing an iPhoto slideshow right in iChat
10:56 am Steve - ""i don't have a lot of buddies, just Phil Schiller
10:55 am Better audio quality with new AAC-Low Delay codec, tabbed chats, photo booth effects, iChat theatre, and backdrops
10:55 am Many heartwarming stories from iChat users about keeping in touch with family

Bringing some of Photobooth to iChat
10:54 am Feature #9 - iChat
10:54 am "We want you guys to keep making widgets too" - Steve
SponsorCrushFTP 4 isn't your average server. Leopard ready! HTTPS,SFTP,FTPS, WebInterface, zipped transfers, and WebDAV providing iDisk like functionality! Buy Now
10:54 am Widgets are live - you can switch between tabs that were in the Yahoo clip section
All webclips update automatically
10:53 am you can customize the borders and shading for Webclip widgets you've created
10:53 am Steve shows rottentomatoes,com - ratings sidebar for movies out now and coming soon and make a new widget instantly
Dilbert - widget of Comic of the day
Looking at Google trends - resizes auto-picked area to seep top ten searches instead of top 25
National Geographic Photo of the Day widget
10:51 am showing safari...browses to yahoo, likes yahoo "main story area"
Steve hits the "scissors" button... Webclip automatically finds section of page, then clicks to make widget
10:49 am using safari to make widgets from web pages
10:49 am showing "web clip"...demo
10:49 am Search times, see previews, and buy tickets via Fandango.
10:48 am Since you keep writing widgets, we should do our part.
New Widget - Movie Times
10:48 am Dashboard's been a big hit. You guys have written over 3000 widgets.
10:48 am Feature #8 - Dashboard
10:47 am You can rearrange apps between spaces with drag and drop
10:47 am with the game running in one space - audio only comes on when space is active
10:47 am Multiple Desktops demoed with Spaces, with some more core animation eye candy.
10:46 am Demo - moves mouse between spaces...game in one space, safari and mail in another
10:46 am group applications in spaces, easily move applications between spaces, easily move between spaces
10:45 am Feature #7 - Spaces
10:45 am Shows a shot of Boot Camp booted into Vista and displaying Solitaire and MineSweeper. Apple is very happy with Parallels and VMWare and helping as much as they can.
10:45 am Boot Camp is built-in
You can run XP & Vista at native speed - use as a complement to Parallels & VMWare
10:43 am Feature #6 - Boot Camp
10:43 am Apple TV ad with live movies playing, but it's live and interactive
10:43 am not flash...flashy.
10:42 am Demo is a bunch of video playing live and interactive. Can search through videos and it pulls them out from the background with flash animation.
10:41 am Core Animation: Very simple to use, easy to add to applications.
10:40 am Feature #5 - Core Animation
10:40 am 64-bit version took 28 seconds, 32-bit version took 81 seconds to run filters on the 4GB photo.
Sponsormophie loves you -- half off everything -- including our MWSF community-generated products for only the next 4 hours. click here for details!
10:39 am Demo is showing a 4GB photo loading. 32-bit App can't keep it all in memory, shows running several filters on both 32 and 64 bit versions at once.
10:38 am shootout between 32-bit and 64-bit apps....loading giant photo
10:37 am First mainstream OS to go fully 64-bit. 1 version of Leopard for 64-bit and 32-bit apps.
10:37 am Feature #4 - Leopard is 64-bit from top to bottom
10:36 am Shows the new pixar rat movie Ratatouillie in order to show full-screen preview of QuickLook.
10:35 am Quick look expands out from all finder views, window, list, column or Cover Flow
10:35 am Can do full screen too
10:35 am Steve finds a PDF, hits the space bar, and it pops up in a window without launching a viewer app
10:34 am now showing demo of Quick Look
10:34 am Let's you instantly preview files without opening applications. Works with all the popular filetypes, and plug-in modules are available for developers.
10:34 am live file previews work with text/images/pdf, etc
10:34 am New Feature #3 - Quick Look
10:33 am Ends discussion on the "New Finder"
10:33 am "Must be on another Mac" - hit "shared" and it finds it on another Mac
10:32 am looking at work stuff remotely - drags presentation over
Now showing Spotlight over network - searching for "college"
10:32 am Dialog box just popped up - World of Warcraft crashed
10:31 am New tab in .Mac
Just push "Start" - find Mac Pro at work
10:31 am Browsing another Mac over network using Cover Flow
10:30 am Showing apps folder in Cover Flow -
10:29 am or slides of a Keynote Presentation
You can play video in Cover Flow
10:29 am Cover Flow - showing scrolling through documents, can cycle through the pages of a PDF
10:28 am Steve now demo'ing "Back to my Mac"
10:28 am .mac serves as hub to allow you to always find your comps
10:28 am .Mac knows your computer's IP address
10:27 am Side-bar is also the place you'll find the "shared" items from the local network.

Easily browse as if they were on your computer
10:27 am "shared" section of sidebar
10:27 am one click to see just stuff from today
10:27 am New side bar has search built-in, populated with "smart searches" that can be customized by the user.
10:26 am Works just like iTunes - view any folder contents this way
10:26 am "Back to my Mac" - share even when not on the same local network

New view button in finder for Cover Flow
10:25 am Reviewing so far:
1) New Desktop
2) New Finder

sidebar, search other Macs & Servers with Spotlight
easy to browse shared computers
10:24 am Steve grabs a PDf
Pop-up window allows you to just click to download
10:23 am Safari showing Disneyland Paris
SponsorBroken iPod? Exhausted battery? We can send you a no-obligations repair quote. Don't want your iPod repaired? We can buy your broken iPod or return it for shipping only. Visit iPod Mechanic
10:23 am slo-mo expansion of app launching grid
Stacks use Core Animation
10:23 am Stack can be an app launcher
10:23 am dedicated stack to organize it all (vacation)
10:22 am playing iPhone commercial - "I assume you've seen that"
10:22 am planning a vacation
10:22 am showing qt videos from stack
10:22 am opens safari, shows reflections of dock icons when window goes behind dock
10:21 am Stacks demo:
Newest doc goes on front of stack
10:21 am Stacks fan out from dock, or pop up in a grid
Default stack called "Downloads" which will stay in the Dock
10:20 am Leopard will have a consistent look
10:20 am No more brushed metal interface
10:20 am folders in the dock, they expand to show contents
10:19 am consistent looks, made axctive window more prominet
10:19 am prominent active window
10:19 am Desktop is "more suited" to your own digital photos. The dock, more 3-D in nature, swoops out over new pictures, new semi-transparent menu bar, and "stacks" to clean up desktop.
10:19 am Dock sporting new 3D look
Stacks - all of us have messy desktops
10:19 am Looks transpararent in menu bar & Dock - dock is narrower
10:18 am New Feature - new Desktop
10:18 am 21 Months between Tiger & Leopard
300 new features in Leopard - today we'll be seeing 10
10:18 am Final look at leopard before October shipment
Tiger was already ahead of the competition
Today we're setting the bar higher and moving beyond Leopard
10:17 am Makes it much easier to develop software
10:17 am Unprecedented in the history of Apple
23% are using Panther, with another 10% using older versions of OS X
10:16 am 67% of them are using Tiger OS X 10.4
10:16 am Tiger - the most successful release in Apple history
22 million active OS X users
10:16 am Steve moves to discussion of Leopard
10:16 am We did this in 10 days -
John Carmack done - Back to Steve
10:15 am we'll demo more at e3
10:15 am unlimited ability to manipulate textures on object with little to no performance hit
10:15 am build game first, then throw artists at it
10:15 am Huge level of flex to change things in building a game
10:14 am insanely detailed world covered in unique textures. 20 GB of texture covering the track.
10:13 am We've been working in secrecy on next gen tech - this is the first time we've shown it
10:13 am John Carmack coming on stage for id games
10:13 am Bing done - back to Steve
10:13 am "later on, Steve is going to wave his hand and make candles float through this room - that's one of the features of Leopard" -EA CCO
10:12 am this room - that's one of the features of Leopard" -EA CCO
10:12 am Madden 08, Tiger Woods 08 coming too
10:12 am steve is going to wave his hands and make candles float
10:12 am harry casting spells...nice effects
10:12 am 3D Immersive environment - walking through Hogwarts
"The only thing better than living on a mac, is living at Hogwarts." -Bing Gordon
10:11 am Game Demo: Going down staircase
entering great hall at Hogwarts
10:11 am going to show a demo of Harry Potter running on OS X
10:11 am All to be released simultaniously in July
10:10 am Harry Potter & the Order of the Phoenix
10:10 am Command & Conquor 3 coming in July
Battlefield 2142
Need For Speed Carbon
10:10 am Bing Gordon = EA Chief Creative Officer (correction)
10:09 am EA folks moving to the Mac in droves
10:09 am Bing Gordon on stage - EA co-founder
says he has two teenage daughters with MacBooks
SponsorJust released Parallels Desktop 3.0: run Windows applications on your Intel Mac; now with 3D acceleration for the latest PC games. Buy Now.
10:09 am We're working on some great stuff for future products
Great news about games
EA coming back to Mac
10:08 am The Best is still to come
10:08 am "working with apple is one of best things in my career and for itnel"
10:08 am "our sincere thanks for your extraordinary partnership in switching to intel proceessors" - text of award that steve presented to him (correction)
10:08 am proceessors" - text of award that steve presented to him
10:07 am Steve presents a stainless steel award to Paul Otellini...designed by Ive
10:07 am Paul Ottelini, Intel CEO on stage
10:06 am happy that "most of you" have upgraded applications to Universal binaries. There are "Zillions of universal Apps out there."
10:06 am Apple store is DOWN
10:06 am Developers are incredible - one group to recognize: Intel
10:06 am Intel Transition recap:
10:05 am 1 engineer for every 4 attendees
10:05 am Largest WWDC ever with over 5000 developers in attendance and 950,000 registered on Apple Developer Connection. WWDC will have 159 sessions, 94 hands-on labs, and 1200 Apple engineers on site.
10:04 am 950,000 ADC members - up 200,000 from last year
10:04 am Big WWDC/Golden Gate Bridge slide
5000 + attendees
Biggest WWDC ever
10:04 am Welcome to WWDC
10:03 am Steve on stage now

[NoVi]

The website is updated too. Just curious if there would be any news about Logic Pro (haven't given up all hope yet), but nope nothing new

[Fredrik]

Nice os updates! I liked quick look and time machine, full 64 bit is nice too.

Theres video clips on apple.com presenting the new features.

[Broken]

WOW that sucked

[audiomichael]

is there video or audio of this? The transcript is like DOS.

[tsvisser]

Originally Posted by audiomichael

is there video or audio of this? The transcript is like DOS.

you mean like cool?

c:/del *.*

[hangman]

I wouldn't have expected him to announce logic during the keynote at WWDC.

If logic get an update soon, my guess is it will be much like the updated FCP. they will have a small event, and at least hint that logic will be updated.

it doesnt make sense to make a big deal about logic at WWDC.

[Fredrik]

Originally Posted by audiomichael

is there video or audio of this? The transcript is like DOS.

It will be here soon I guess.

[audiomichael]

http://events.apple.com.edgesuite.net/d7625zs/event/

Thanks.

[d.dot]

Originally Posted by Broken

WOW that sucked

HA!

[peeder]

This is an example of something you don't want in reverse-chronological order...

thx for posting it anyway...

[hangman]

The Next Logic will be 64-bit, and it will not be released until 10.5 is. most likely, it will require 10.5 to run. Steve even mentioned the need for 64bit in "professional arts" during the keynote.
I'll place my bets on logic being released around the same time as Leopard, and perhaps an announcement sooner.

[MattiMattMatt]

Originally Posted by hangman

Steve even mentioned the need for 64bit in "professional arts" during the keynote. .

good call

[Jazzpunk]

Originally Posted by hangman

If logic get an update soon, my guess is it will be much like the updated FCP. they will have a small event, and at least hint that logic will be updated.

People don't expect much fanfare around an FCP update because Apple give it the kind of attention a pro application deserves. Kind of like how they've handled their flagship audio program...Garageband.

[arimaka]

A new version of Logic IS COMING......

For now, let's not sweat it and make some great music!

[steff3]

Originally Posted by arimaka

A new version of Logic IS COMING......

For now, let's not sweat it and make some great music!

well, when leopard gets released they will install it on their systems and maybe 'time machine' can find an old copy of the Logic source code then - so that they can start to update it :)

if not, they may just take garageband code, add 1-2 new plugins and make it the update.

best

[hangman]

Originally Posted by Jazzpunk

People don't expect much fanfare around an FCP update because Apple give it the kind of attention a pro application deserves. Kind of like how they've handled their flagship audio program...Garageband.

touche! we all know Apple hasn't given Logic the support it Deserves. The Kind of support one would expect after paying $1000. maybe you're right that they will throw a bigger event than the FCP... though, somehow I doubt it.

[hangman]

Originally Posted by arimaka

A new version of Logic IS COMING......

For now, let's not sweat it and make some great music!

No. I'm gonna stare at my desktop and wait for the announcement.