What's up with Pro Tools

[Majestikc]

I heard Digidesign is now Avid Audio and the pro tools ship is sinking, is this true or not?

[jpupo74]

Originally Posted by Majestikc

I heard Digidesign is now Avid Audio and the pro tools ship is sinking, is this true or not?

The only way that the Digi Ship will sink is if at least absolutely every poster on GS with a PT system stops using PT, plus a hundred thousand more users around the globe.
And that's not gonna happen.
Today I quit Pyramix. For the forst time I'm trying it on a non classical album, and the automation just sucks @ss.

Whatever Digi or Avid comes up with I still think it'll be a great tool,

Pupo

[jamwerks]

Originally Posted by jpupo74

The only way that the Digi Ship will sink is if at least absolutely every poster on GS with a PT system stops using PT, plus a hundred thousand more users around the globe.

Digi of course needs dollars from that big user base! Digi isn't going under, they're probably going to be launching a new system in 2010.

[kittonian]

Digidesign's parent company has been Avid for some years now. They are just now starting to migrate away from the Digidesign name to the Avid name instead. Honestly I think it's a bonehead move but the belief is that people know the name ProTools and couldn't care less about the name Digidesign. Personally I don't believe that's true. I think Digidesign and ProTools go hand in hand.

Beyond that, ProTools is the most widely used DAW on the planet, from M-Powered to LE to HD/TDM. Pretty much every major studio in the world has at least one ProTools rig. It would take something pretty earth shattering, that everyone around the globe would get behind, to even begin to shake that tree.

[surflounge]

if you've ever meet these guys, please explain to them how to operate an Icon board
Avid Technology, Inc. - Investor Relations

[psycho_monkey]

Originally Posted by Majestikc

I heard Digidesign is now Avid Audio and the pro tools ship is sinking, is this true or not?

Part A - yes

Part B - no

[robertshaw]

Originally Posted by Majestikc

I heard Digidesign is now Avid Audio and the pro tools ship is sinking, is this true or not?

I would think their time is limited unless they come out with something
a little better quality for the money they charge. LE will always be around

I think if IZ smartened up and lowered their prices and bundled
a simple DAW like reaper they would bury Digi in a couple weeks
and gain 90% of the pro market share in the process.

[Chrislpp]

For the Pro Tools ship to sink a developer would have to create a DAW that doesn't crash or cause problems when upgrading.

That is not gonna happen for a VERY LONG TIME.

[andrewenson]

pro tools has been avid for a long time now. they kept the digidesign face but i guess they're slowly changing it fully to avid
other than that i dont know too much about it

funny thing is that avid's selling point is pc based only right? (the video editing program)

[AllAboutTone]

Originally Posted by kittonian

Honestly I think it's a bonehead move but the belief is that people know the name ProTools and couldn't care less about the name Digidesign. Personally I don't believe that's true. I think Digidesign and ProTools go hand in hand.

Beyond that, ProTools is the most widely used DAW on the planet, from M-Powered to LE to HD/TDM. Pretty much every major studio in the world has at least one ProTools rig. It would take something pretty earth shattering, that everyone around the globe would get behind, to even begin to shake that tree.

I agree.

[Louiseven]

Since we are all still speculating the next Avid move. As late comer to the Pro Tools world it is a bit scary that the "Tools" may become obsolete. Avid is very PC centric and is very much a standard in the video/movie/TV industries. Digidesign Pro Tools although having no doubt a large Windows customer base has an even larger Macintosh base. In my experience I have never ever seen a Windows based Pro Tools Studio in Los Angeles. In my circle of independent Producers,songwriters and musicians everyone has a Mac. I know one guy who runs a very powerful windows machine and Pro Tools LE. Again this is my experience. I do not believe that Avid is planning their own OS however, as much as it would suck for me and many others they may go all windows!. Apple Logic Pro is becoming more and more competitive in the Professional music world where again most musicians already have Macs. Garage band, Logic Express, up to Logic Pro. Apple also is making believers with Final Cut Pro on the low end DIY's and indie film makers. Apple also being a hardware company with it's own agenda must be a constant headache. With both Mac OS X machines and Windows machines both being so fast and intel based. Avid already being a strong Windows market leader without the threat of another hardware company making devastating changes to it's hardware/software (Macs) it may just be cheaper to concentrate on one platform. I of course hope not.

[kdp]

Originally Posted by Majestikc

I heard Digidesign is now Avid Audio and the pro tools ship is sinking, is this true or not?

Ship of Fools has sprung a leak..............

[joeq]

Oh goody, just in time!

Another thread of feature wish lists, pricing complaints, player-hating and good old fashioned sour grapes disguised as 'speculation' and 'predictions' about the future of Pro Tools!

We haven't had one of these in what? ... 2 or 3 days at least.

[leebridges]

has anyone checked out avidaudio.com? hilarious.

[jpupo74]

Originally Posted by joeq

Oh goody, just in time!

Another thread of feature wish lists, pricing complaints, player-hating and good old fashioned sour grapes disguised as 'speculation' and 'predictions' about the future of Pro Tools!

We haven't had one of these in what? ... 2 or 3 days at least.

[tamasdragon]

Originally Posted by joeq

Oh goody, just in time!

Another thread of feature wish lists, pricing complaints, player-hating and good old fashioned sour grapes disguised as 'speculation' and 'predictions' about the future of Pro Tools!

We haven't had one of these in what? ... 2 or 3 days at least.

Thank you! It is so true.

[Loki]

There are quite a few people spreading misinformation. Avid video editing is not PC based. It is cross-platform, though some of their subsidiaries are PC only (game pre-vis in particular and some media-ingest services.) The NLE Video editors are cross platform and if you worked in the professional field in LA you'd be hard pressed to rent anything but a Mac based Avid editor.

Avid has also owned Digidesign for quite a long time (and M-Audio for a shorter period.) They're just trying to strengthen a central brand name so everything is going more under the Avid umbrella. They're also trying to cut down on middle-management/office support staff within the company by integrating the companies more.

[Louiseven]

Originally Posted by Loki

There are quite a few people spreading misinformation. Avid video editing is not PC based. It is cross-platform, though some of their subsidiaries are PC only (game pre-vis in particular and some media-ingest services.) The NLE Video editors are cross platform and if you worked in the professional field in LA you'd be hard pressed to rent anything but a Mac based Avid editor.

Avid has also owned Digidesign for quite a long time (and M-Audio for a shorter period.) They're just trying to strengthen a central brand name so everything is going more under the Avid umbrella. They're also trying to cut down on middle-management/office support staff within the company by integrating the companies more.

Not spreading purposed misinformation at all. Again in my experience the Avid editing bays I have seen have been PC based. Thanks for the info, believe me I am Mac guy and would not have it any other way by choice. I admittedly have very little compared to a lot here in the post field.

[jamwerks]

Oops, did this just get moved to "Low End"?

Maybe the moderator has news that we don't?

[Mudnoc]

Avid acquired Digidesign in 1994

[Larry Mal]

Avid is not PC only, that's for sure. I've owned it and used it on a Mac myself.

Why Pro Tools would be in jeopard is a mystery to me. Great brand recognition, solid market share- you'd be hard pressed to find a company doing better in their field.

Avid is a similar bunch of *********s as Digidesign, but slightly better. This can't hurt matters, that's for sure.

[narcoman]

Avid systems before Protools? You gotta be having a larf!!! Avid systems will sink a long time before 'tools does - and that aint for some time yet !!

[Stiff]

Originally Posted by kittonian

Honestly I think it's a bonehead move but the belief is that people know the name ProTools and couldn't care less about the name Digidesign. Personally I don't believe that's true. I think Digidesign and ProTools go hand in hand.

I think the big bonehead move is that they're doing something inbetween. If you're going to rebrand, then rebrand! If not, then don't!

[Max G]

Originally Posted by Loki

Avid video editing is not PC based. It is cross-platform, though some of their subsidiaries are PC only (game pre-vis in particular and some media-ingest services.) The NLE Video editors are cross platform and if you worked in the professional field in LA you'd be hard pressed to rent anything but a Mac based Avid editor.

True statement.

Originally Posted by Louiseven

Avid already being a strong Windows market leader without the threat of another hardware company making devastating changes to it's hardware/software (Macs) it may just be cheaper to concentrate on one platform. I of course hope not.

Avid is platform agnostic. There is no reason to fear a change in this philosophy.

Originally Posted by Stiff

I think the big bonehead move is that they're doing something inbetween. If you're going to rebrand, then rebrand! If not, then don't!

We understand the process of rebranding is more gradual than some would like - on the other hand, others are comforted by a more deliberate approach....

[357mag]

Pro Tools is nothing more than a tool. Like Cubase and Ableton and Sonar and countless others. You can record just as well with others and still crank out great recordings. And you're not a slave to what Digidesign wants. Using a tool put out by a company that decides everything for you and locks you into their hardware is absurd.

[tamasdragon]

Originally Posted by 357mag

Pro Tools is nothing more than a tool. Like Cubase and Ableton and Sonar and countless others. You can record just as well with others and still crank out great recordings. And you're not a slave to what Digidesign wants. Using a tool put out by a company that decides everything for you and locks you into their hardware is absurd.

Now this is absurd. Pro Tools is a tool, that's right. Why many pro uses is because if you use something professionally (means 8-10 hours a day), your tools start to get matter.
Locking into hardware is not absurd, it is a business model. By the way apple does the same, etc.
If do not want, don't use it.
TD

[shanabit]

I wonder why Max needs to see whats going on here at GS concerning the pulse of the people. One should do that BEFORE one steers the boat on a diff tangent.
Its OBVIOUS that AVID will do whatever the hell they want concerning products and continue to ignore the screams of the people

Its easy to speak with your wallet. I sold my Protools and wont be back.
Arbitrary limitations is a limitation Im not going to deal with anymore as well as CRAPPY SOUNDING I/O boxes.

Protools works for a lot of you guys. Good for you. Keep bangin the drum, Im done

[narcoman]

Originally Posted by shanabit

Its easy to speak with your wallet. I sold my Protools and wont be back.
Arbitrary limitations is a limitation Im not going to deal with anymore as well as CRAPPY SOUNDING I/O boxes.

hohoho !! LOTR didnt sound too bad did it?

[noiseflaw]

Originally Posted by leebridges

has anyone checked out avidaudio.com? hilarious.

Yes!

I did, mistakenly thinking it was actually Avid's site...

[TheFirstThird]

I heard the same exact thing, but I believe it's a 'name' thing only....