Thoughts on music sponsorship

[initialsBB]

Your site is confusing. After a quick look at it, I have no idea what it is you're selling, what I'm supposed to do, etc. I'm not quite sure how sponsorship ties into it either. As far as I can tell, there is no way that an unknown artist can have any sponsorship opportunities. First you have to have a fanbase, then you can sell that fanbase to sponsors. So the key for an independent musician who is interested in sponsorship would be to figure out how to develop a valuable niche audience, and then to figure out which companies would be interested in reaching that audience.

[ICM]

I read the whole FAQs and I like the idea and I believe I know how it works. I think my only gripe at the moment would be that the site's not so attractive and as a "listener" it doesn't attract my attention at all to stay and listen to any of the music. One other thing as well you should look into and would be a very valuable thing to have, would be a smartphone/tablet app for the listeners to listen to music and musicians to manage and track stats.

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[rack gear]

Originally Posted by CdeT

Coca Cola, whom I worked with on the Olympics, just signed an exclusive with Spotify last week, and IEG, the largest global sponsorship consultant, states music sponsorship is outpacing every other category in growth, with $1.17 billion spent in 2011.

awesome... so coca cola pays spotify how much? spotify then uses the artists music to shill for coke... and the artist get's .005 cents per play. awesome.

Streaming Price Index : Pay Rates as of 12/31/11 | The Trichordist

something's not adding up. if spotify is getting sponsorship money from coke, shouldn't that money be going to the artists?

Spotify Joins Coca-Cola for Worldwide Coverage | | drink-brands.comdrink-brands.com

[frans]

Originally Posted by rack gear

if spotify is getting sponsorship money from coke, shouldn't that money be going to the artists?

Not if that source of income isn't written into the contract. Same as with the money the lawyers took from kids who downloaded music from the web. Not in the contract. Same as with the huge additional sums which change hands when companies are sold. (etc.)

Sorry to be off topic.

[John Eppstein]

That's not the point.

The point is that Spotify is screwing artists - racking in massive amounts from advertisers and not paying out for content.

Which is why more and more artists and labels are yanking their stuff from Spotify, or holding back licensing of current product.

Spotify is a ripoff.

But back to the topic.....

I looked at the OP's site. I didn't see anything compelling - in fact I found it extremely ugly, with the most unappetizing artist pictures I've seen in my life. It looks really amateur.

And I don't see anything there to explain how or if the artists are getting paid, who the artists are, anything.

I don't see how brands are sponsoring artists here. I don't see sponsors doing anything for the artists. I don't see any connection between artist and brands.

For example, some friends of mine from Sonoma have a band that's pretty popular in the Bay Area that scored a sponsorship from Ancient Age bourbon last year. During the time of the sponsorship there were PROFESSIONALLY DESIGNED advertisements in the local papers, etc, for their shows saying "THE WHISKEY THIEVES - BROUGHT TO YOU BY ANCIENT AGE", which provided promotion for both the band and the brand.

I see none of that on this site.

[ICM]

Originally Posted by John Eppstein

That's not the point.

The point is that Spotify is screwing artists - racking in massive amounts from advertisers and not paying out for content.

Which is why more and more artists and labels are yanking their stuff from Spotify, or holding back licensing of current product.

Spotify is a ripoff.

But back to the topic.....

I looked at the OP's site. I didn't see anything compelling - in fact I found it extremely ugly, with the most unappetizing artist pictures I've seen in my life. It looks really amateur.

And I don't see anything there to explain how or if the artists are getting paid, who the artists are, anything.

I don't see how brands are sponsoring artists here. I don't see sponsors doing anything for the artists. I don't see any connection between artist and brands.

For example, some friends of mine from Sonoma have a band that's pretty popular in the Bay Area that scored a sponsorship from Ancient Age bourbon last year. During the time of the sponsorship there were PROFESSIONALLY DESIGNED advertisements in the local papers, etc, for their shows saying "THE WHISKEY THIEVES - BROUGHT TO YOU BY ANCIENT AGE", which provided promotion for both the band and the brand.

I see none of that on this site.

I agree, but I was hoping those pictures were placeholders for actual future artists though. lol But I guess if they're going to be showing off a site it should be fully functional and have it set up ready to go already, eye candy and all. Just my opinion.

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[rack gear]

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