How an indie artist made $19,000 in 10 hours using twitter

[XHipHop]

How an Indie Musician can make $19,000 in 10 hours using Twitter | Music Business and Trend-Mongering

Kickstarter Blog - How an Indie Musician Made $19k in 10 Hours Using Twitter

[santibanks]

Of course, it is not because of twitter that she made the $19.000 in just 10 hours. Twitter is just a tool. It could have been any kind of tool, even mailinglists, RSS feed, myspace, facebook, youtube, vimeo and the whole web 2.0 crap.

The main point why this succeeded is because she is a leader. She leads a tribe of people who share the same interest. Interest in their leader. Now because she understands that people are following her and she leads her followers, she was able to do so.

A very good example of tribe marketing.

Of course, no record company would have thought of this. And for a simple reason: they don't lead tribes… Their loss…

[soulsenseii]

Originally Posted by rainy-taxi

the whole web 2.0 crap.

Remember this: web 2.0 will help saving what's left of the industry. Don't put it down like that.

[Stevil]

Originally Posted by rainy-taxi

A very good example of tribe marketing.

see also Oprah's book club.

Originally Posted by rainy-taxi

Of course, no record company would have thought of this. And for a simple reason: they don't lead tribes… Their loss…

i recall some semitribal labels my friends & i would buy anything from for a period back in the 90's. very consistent quality releases, unfortunately that's gone the way of the dodo. this kind of thing coulda really kicked the nettwerk, waxtrax, 4ad era into high gear.

[santibanks]

Originally Posted by soulsenseii

Remember this: web 2.0 will help saving what's left of the industry. Don't put it down like that.

I'm in the web 2.0 business myself. I don't see it as a crappy thing. Crap is used here to describe all the other web 2.0 things that are out there. Bunch could be used, services could be used. Maybe not a good wordchoice.

But, one thing: it's not the web 2.0 that will save the industry. It's the insight into these tools and the proper usage of them that can save the industry. It's the general misconception for a lot of marketeers that if they post some youtube video's, start a blog, make a facebook profile that everything will benefit from it and that their goals are met. Making the facebook account doesn't do anything at all. It's the active participation on the medium and the connection with the tribe that does it.

Originally Posted by Stevil

i recall some semitribal labels my friends & i would buy anything from for a period back in the 90's. very consistent quality releases, unfortunately that's gone the way of the dodo. this kind of thing coulda really kicked the nettwerk, waxtrax, 4ad era into high gear.

I should have added "major" labels. It are indeed the small labels that stick with niche's that do these kind of things. But there you are already, a niche is generally the subject of a tribe.

[Chrislpp]

Pretty cool.

She makes $19k just from twittering, arguable but it seems to be her command center.

The album she released made $0 in that time frame. dfegad

[soulsenseii]

Originally Posted by rainy-taxi

I'm in the web 2.0 business myself. I don't see it as a crappy thing. Crap is used here to describe all the other web 2.0 things that are out there. Bunch could be used, services could be used. Maybe not a good wordchoice.

But, one thing: it's not the web 2.0 that will save the industry. It's the insight into these tools and the proper usage of them that can save the industry. It's the general misconception for a lot of marketeers that if they post some youtube video's, start a blog, make a facebook profile that everything will benefit from it and that their goals are met. Making the facebook account doesn't do anything at all. It's the active participation on the medium and the connection with the tribe that does it.

Exactly. It's the entry point for a new business model.

[RCM - Ronan]

I absolutely love this story, but its worth noting that she GROSSED about $19,000, which is very different than making $19k. I sell T-shirts on one of my web sites and we "make" $15 per shirt. In reality with printing, shipping, packaging etc we actually put about $4 in our pocket and that pays for the shirts we give away.

So if she sold shirts for $25 and if she payed her assistant to ship them, and packaging etc that probably knocks about 5 or 6 grand off of her total. She probably paid up to $1000 in paypal fees alone. Still great, but not quite "making" 19K.

[Chrislpp]

Originally Posted by soulsenseii

Exactly. It's the entry point for a new business model.

Yea, and everything is free but you pay a small fee to get free music.

[JJAM]

Originally Posted by soulsenseii

Exactly. It's the entry point for a new business model.

But don't forget that this person was already well known with an established fanbase. It doesn't make what she did any less commendable and impressive...but can we please get rid of this bullshit notion that unknowns can monetize their music in some manner just by latching onto Twitter et al? You will always need to harness PR/marketing...and that costs SERIOUS money.

[RCM - Ronan]

Its also worth noting that as an "indie artist" she is on the same label as Nickleback.

[narcoman]

1. as said above - it's gross income.
2. she's hardly small time - I mean it's Amanda Palmer fercrissakes.... BIG time indie

[chrisso]

Originally Posted by JJAM

can we please get rid of this bullshit notion that unknowns can monetize their music in some manner just by latching onto Twitter et al?

+100.

And how is it good for music to spend all night selling t-shirts and crap you have around the house to rabid fans, instead of writing songs?

[Volodia]

Originally Posted by Chrislpp

Pretty cool.

She makes $19k just from twittering, arguable but it seems to be her command center.

The album she released made $0 in that time frame. dfegad

The album sold 30000 and helped her establish her fan base ( her 30000 followers on twitter) . she didn't recoup the advances that's all , but the album was paid for .