More importantly, there can be no argument that Google has played a massive unarguable part in helping piracy to thrive. Whether that was intentional or not is a moot point. The fact is you can type in any artist name and you links will have links to pirate site’s outnumbering those to legal sites.
The recent campaign to shame brands who’s advertising supports illegal file sharing sites is a worthy cause which TMV supports.
It would be helpful if Google gave all of the revenue it earns from SEM directly related to pirate sites back to the industry so rights holders and ultimately artists actually got paid from pirate sources. Hitting the pirates in the money pocket is exactly the right way to bring them to the negotiating table. Why do we want to negotiate with such people – because the user data is of immense value to brands and music rights holders themselves.