New Year's Resolution: No "Shimmering" Pads or "Nasty" Leads

PlasticMoonRain · 8th December 2005

For New Year's this year, I propose that music companies, programmers and journalists stop using the same words over and over and over and over again to describe synthesizer and guitar tones.

These words have got to be replaced by more imaginative phrases by PR people, marketers and writers, because they are being use so often, it's all a blur.

I mean there should be an outright ban on these extremely overused phrases:

* "shimmering," "deep" or "dark" pads
* "nasty" leads or basses
* "mysterious" drones
* "warm" amp tones
* "fat" synths
* "powerful" filters

Instead, I propose that beginning in 2006, there should be a whole new set of adjectives used to describe tones and products.

For once, I'd really like somebody to describe their product using these phrases like these:

* Cough-up-phlegm-balls heart-shaking leads.
* Overweight synths.
* Pissed-off and angry basses.
* Tinky Winky pads.
* Balmy amp tones.
* Smoked-too-much weed drones.
* Kung fu-crazed filters.

We potential customers need something more provocative and descriptive, so one shimmer doesn't sound like another shimmer.

C'mon people -- surely you all have better descriptive phrases you'd rather see and use. Let's see'em!

Ricey · 8th December 2005

slamtastic, goddamnulating, boombastulising

Matthew Murray · 8th December 2005

It's funny, this brings up an extremely good point. Whenever I find myself in a studio setting, no matter which side of the glass, I'm constantly bombarded by this lexicon. Warm, shiney, dark, shimmery, sparkley, wide, thin, fat, skinny, tall, short ....

In a relative world, whose idea was it to use such subjective words to describe such crucial points of communication?

It seems to me that everybody has a different idea of what all of this lingo refers to. For instance, people seem to automatically associate the words "warm" and "fuzzy" with tube gear, which hasn't necessarily been accurate in my experience.

Is there some kind of support group or secret underground cult I can sign up for that will clarify all of this crap for me?

With Love,
Matthew Murray

PS -- Whoa, that was my first post. I guess I'm not a lurker anymore.

8th December 2005	#1
PlasticMoonRain Gear interested Joined: Jul 2004 Posts: 17 Thread Starter	New Year's Resolution: No "Shimmering" Pads or "Nasty" Leads For New Year's this year, I propose that music companies, programmers and journalists stop using the same words over and over and over and over again to describe synthesizer and guitar tones. These words have got to be replaced by more imaginative phrases by PR people, marketers and writers, because they are being use so often, it's all a blur. I mean there should be an outright ban on these extremely overused phrases: * "shimmering," "deep" or "dark" pads * "nasty" leads or basses * "mysterious" drones * "warm" amp tones * "fat" synths * "powerful" filters Instead, I propose that beginning in 2006, there should be a whole new set of adjectives used to describe tones and products. For once, I'd really like somebody to describe their product using these phrases like these: * Cough-up-phlegm-balls heart-shaking leads. * Overweight synths. * Pissed-off and angry basses. * Tinky Winky pads. * Balmy amp tones. * Smoked-too-much weed drones. * Kung fu-crazed filters. We potential customers need something more provocative and descriptive, so one shimmer doesn't sound like another shimmer. C'mon people -- surely you all have better descriptive phrases you'd rather see and use. Let's see'em! __________________ White Castle Studios North Scarsdale, NY 10583 "Buy'em By The Sack!"

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8th December 2005	#2
Ricey Lives for gear Joined: Jul 2005 Location: São Paulo/NYC Posts: 1,204	slamtastic, goddamnulating, boombastulising

8th December 2005	#3
Matthew Murray Lives for gear Joined: Dec 2005 Location: Toronto, Canada Posts: 1,661	It's funny, this brings up an extremely good point. Whenever I find myself in a studio setting, no matter which side of the glass, I'm constantly bombarded by this lexicon. Warm, shiney, dark, shimmery, sparkley, wide, thin, fat, skinny, tall, short .... In a relative world, whose idea was it to use such subjective words to describe such crucial points of communication? It seems to me that everybody has a different idea of what all of this lingo refers to. For instance, people seem to automatically associate the words "warm" and "fuzzy" with tube gear, which hasn't necessarily been accurate in my experience. Is there some kind of support group or secret underground cult I can sign up for that will clarify all of this crap for me? With Love, Matthew Murray PS -- Whoa, that was my first post. I guess I'm not a lurker anymore.