Yes, so many people mocking this - the poster brings up a very very important subject in mastering IMO.
Any mastering engineer who ignores or disregards this aspect of mastering or music for that matter is not a mastering engineer whom I would wish working on my music. Further for all those who make jokes about it and not taking it seriously - your client lists illustrate that the majority of your clients don't either which suits your level expertise so I suppose carry on as you are.
The frequencies, the transients, the harmonics etc... - all the physical facets of the electrical signal carry the emotion, the music. The mastering engineer should use their monitoring environment and manipulation tools to ensure that these facets which carry the emotion translate and achieve delivery on as many playback systems as possible. If you are not capable of feeling the emotions which the artist is expressing (akin to not understanding the language they speak) - how can you ever be capable of ensuring that what they are expressing is being translated properly.
As important as balanced frequencies, good dynamics and the right amount of loudness are to making quality masters, these characteristics are like empty meaningless words if the emotional content is disregarded or not recognised - like framing a picture blind not knowing or interpreting the content.
Originally Posted by silverking
Mastering can offer refinements , but the "emotion" has to exist within the music.
Mastering cannot provide "emotion" in any given song, it can only highlight what the writer, singer, musicians, producer, mixer, etc put into the song to begin with.
Exactly - at least you recognise that emotional content is present, valid and must be considered.
So much music is emotionless and meaningless - so it's good for makers of such music that there are so many mastering engineers around who understand enough to make this meaningless, soulless, emotionless drivel have a nice balanced frequency response and rms loudness to match the rest without distortions.