Originally Posted by I.R.Baboon
Any views on this?
Is it a good thing?
I occasionally master commercials and i have one particular client who's stressing about it.
He suggested that i just master in my normal way, send him the tracks and he'll drop down the volume down to the required level.
Will this yield satisfactory results?
If you (or someone else) just lowers a crushed version to meet the new specs, it will sound small and without impact compared to something that was mixed directly for the new metering styles.
I often get crushed material that needs to get included in TV mixes I do (within, just before or just after) and if I line it up to be exactly the same level in LUFS or LKFS as my mix it usually sounds quite a bit less loud. (And ugly because of the extra distortion).
So as others have suggested, get yourself a good meter and mix/master to those specs
rather than just dropping the level after the fact. You will get better results.