“So you tell me, what value is there to an ISRC - a made up name for a bunch of numbers that you have to pay the RIAA for that serve no purpose,” – Jeff CEO tuncore
So much needs to be said here.
What value is there to an ISRC? What value is there to the dollar? The answer to both questions is none. There is no value unless we believe there is value. The code is not what I am defending it’s the ideas behind it.
What the ISRC code does for me is it puts me on an equal playing field, the same as “Big Label Artists”. Before the Internet, artists were paid by the CD sales and if the song was played on radio the artist would receive royalties. That’s why you joined BMI, ASCAP. To get paid. The problem was how music was tracked as being played. It was impossible for them to make sure each play was accurately tracked. The system allowed those who had the majority of plays to receive all the money while the little guys were lucky to see anything.
Fast forward to today. Now we have radio, Internet radio, streaming, digital downloads, and guess what… your music is now global once it hits the Internet. So-many more opportunities for your music to be heard internationally, so-many more ways for an artist to make money.
Enter ifpi (IFPI
), & iso (ISO - International Organization for Standardization
), and an International standard was born. The ISRC code (International Standard Recording Code). NOTICE NOT DEVELOPED BY THE RIAA. In 2000 the RIAA adopted this standard, and to obtain this code you can go through (ISRC - International Standard Recording Code
). You will receive a code that starts with US for United States or now QM is also used.
Imagine this… An artist releases their track, it’s played in Germany – they get paid, it’s downloaded in Japan – they get paid, it’s streamed on a podcast in Oklahoma – they get paid. Every time the song is listened to or downloaded it is registered and entered into a database and the artist gets paid. If we can clone animals, make invisible fabric, split atoms… we can do this! With the social media revolution and friends sharing what they believe is quality music. This will allow music to be judged on the quality of its content, not the depth of the pocketbooks behind it or efficiency of its marketing team.
But if large players in this game make up their own rules…
“-ISRCS are not required by any law – be it state, federal or international”-Jeff Founder tuncore.
It’s too bad we have to make laws to make people play by the rules. When we used to play games my little niece would make up her own rules as the game went on, so she would always win. Fun for her, but that doesn’t make for a good (fair) game, but then again she was five.
“- SoundExchange does not use ISRC codes to track or make payments” –Jeff President tuncore
This is a lie or a severe skew of the truth. SoundExchange does not solely use ISRC codes; album title and label must be used if ISRC cannot be found. So I agree some work needs to be done here. Broadcasters must be provided with information on how to correctly read ISRC codes off of their media so it can be reported accurately. This is an area where if we address there is a problem, it can be fixed. Remember we are the atom smashers, so it can be done.
“A distributor can distribute a track to iTunes without an ISRC code and simply fill in a unique vendor ID field which is comprised of up to 256 alphanumeric characters” –Jeff CEO/Founder tuncore
Why then does iTunes ask for ISRC codes and not “unique vendor IDs”*? And why then do you fill out your codes to the same format as an ISRC code if you have 256 alphanumeric characters to choose from? TC8FF110001 is an ISRC code from the Turks and Caicos**. I find that interesting/confusing/scary.
*(Apple - iTunes - Partner Programs - Content Providers
**(ISO - Page not found
What I don’t understand is why you have not been kicked off of iTunes.
“Our legal agreements with the digital music stores state we use TuneCore song identifiers, not ISRC codes, as the identifier” - Jeff President/CEO tuncore
If this is true, (I haven’t read your legal agreements) this is sad for the future of the independent musician and another victory for big business. I would recommend anyone who believes in this concept complain to your distributors for not enforcing INTERNATIONAL STANDARDS. In this case I believe that if iTunes is aware of what you are doing, they are doing the music industry a disservice.
To make this concept work we all need to work together. If you champion for independent musicians why would you act in this fashion, Jeff?
“No little red riding hood - I am not a wolf, I am your grandma.” -wolf
Jeff I realize you’re a CEO and this is your job, but sometimes there is more to it than saving a couple bucks in fees. You have to think big picture.