Originally Posted by echoRausch
I respect you very much, Larry. But I hate this comparison. Fixing a car is not something artistical and even there are differences in quality (and much more in price).
If you do something "artistical" to your car like mounting a bodykit you will probably like to see pictures of it before to see if you like it or not. For me it's the same as demos in mastering. The big names like you and your colleagues don't have to demo to get the work. But you are the ones standing on top of the hill where the others just have to climb up.
I would like to have more jobs without having to struggle for but that's not easy. If nobody would even give me a chance to demo I would hardly get new jobs.
It's a vicious circle, you need jobs to spread your name but to get jobs you need a name first...
Sorry about the car analogy... but you get my point.
My normal saying when somebody tells me how they are going to buy pro-tools and do everything themselves is "look, I can go to the drug store and buy a scalpel but to you really want me taking out your appendix?" Just cause I can buy the tool doesn't mean I know how to use it! The "skill" of engineering is "just that much diminished" in peoples minds today... that anybody can do it... well, no not really.
That hill is a pitchers mound... you guys would probably sh*t your pants to know what I make in a year (gross)... as they say, "it aint nothin to write home about". I made more money as an engineer in the 80's and as a musician in the 70's... our industry has been working backwards the whole time I've been in it. Partly because people are willing to give away their services for free... we lowered the bar ourselves! BTW, I've found low overhead to no overhead is the key to survival in this business today.
That said, I've never been in this business for the money (my big mistake in life) but for the love of music and art... it's my passion, it drives me to get up everyday. It's THE MOST powerful drug I know of!
I just see free demos as a means that devalues our business even more. I will often tell people I will charge them but if they use my service I will credit that towards the CD mastering costs. As you can see this method does not work for singles. That said, I listen to anything a potential client wants to send me, try running it through my chain and then report back to them. Many times I'm spot on with what is bothering them about their mix. If I tell them I can fix it in the mastering, you should hear the comments I get back... it's enough alone to "get the job". If I can't fix it in the mastering I tell them what they might need to do in a remix... again it is usually enough to get me the job.
Bob Ludwig told me when I started in this business that he could hear a mix and immediately know what needed to be done and how to do it. I use to think "how does he do that" and after 10 years of mastering I figured it out... Bob had been doing mastering for over 20 years at the time he told me that... experience with lots of different music and working within a two track mix over years and years of time... There are no short cuts!
I understand about the "free demo" when you are just starting out (all the experience you can get is a good thing), it's just a matter of wanting to grow the industry again... and IMHO "free" doesn't help... but I do understand.
Thanks for the kind words guys. I often question posting here on GS's anymore because sometimes it feels like you get attacked when all you are really trying to do is share your experience. People can disagree all they want, I have no trouble with that but when the attacks come it doesn't want to make you "share" anymore.
Kind words are very much appreciated! Thank you.