Goals of Mastering ?

[Thomas W. Bethe]

Originally Posted by twwalsh

entire industries come and go with waves of new technology. at one point, one of the biggest industries in the world was farming, manufacturing, transporting and delivering ICE!!! blocks of ICE!!! when the technology changed and made that industry obsolete, people adapted and the world moved on. sucks for the ICE BARONS, middlemen and delivery people...but stuff happens! overall, peoples life was RICHER because we were able to harness cold more easily and people could make their own ice.

And your POINT is?

I don't know about you but I LIKE my job and I think it is challenging and I get to work with GREAT people so I don't really WANT it to end.

[twwalsh]

Originally Posted by Thomas W. Bethe

And your POINT is?

I don't know about you but I LIKE my job and I think it is challenging and I get to work with GREAT people so I don't really WANT it to end.

my point is that what you WANT unfortunately doesn't have much to do with it. technology changes, commerce changes, and we all need to adapt.

here's a good article about the inescapable end of copyright:

Gamasutra - Designer's Notebook - "The End Of Copyright"

[Thomas W. Bethe]

Originally Posted by twwalsh

my point is that what you WANT unfortunately doesn't have much to do with it. technology changes, commerce changes, and we all need to adapt.

here's a good article about the inescapable end of copyright:

Gamasutra - Designer's Notebook - "The End Of Copyright"

If you really believe that drival you are in for a VERY RUDE awakening.

This topic is not about copyright it is about getting something mastered. No matter what I say you take exception to it so I think it is time to gracefully bow out. Have fun with yourself.

[twwalsh]

Originally Posted by Thomas W. Bethe

If you really believe that drival you are in for a VERY RUDE awakening.

This topic is not about copyright it is about getting something mastered. No matter what I say you take exception to it so I think it is time to gracefully bow out. Have fun with yourself.

oh, very graceful indeed.

the title of this thread may be "goals of mastering", but i believe it was YOU who introduced the discussion of the music industry at large, and many of my subsequent posts have been directed at that discussion. the future of music distribution and, truly, the nature of intellectual property itself are changing!

your posts are very reactionary. you don't seem interested in any topic if it doesn't somehow contribute to the argument to "save the art of mastering". that's cool. just don't attack the folks interested in other topics as well. and don't hijack every thread.

[MarkRB]

Originally Posted by twwalsh

my point is that what you WANT unfortunately doesn't have much to do with it. technology changes, commerce changes, and we all need to adapt.

here's a good article about the inescapable end of copyright:

Gamasutra - Designer's Notebook - "The End Of Copyright"

This is a great thread!! It should stay that way before it descends into anything else.

The "End of copyright" article is pretty flawed though. The author compares the copy write of an artist to the copy "right" of an architect. Despite his 2 books I'm inclined to think he doesn't really understand what he is talking about.
As much as I would like to, I cannot download the Empire state building then claim it as my own copy for fair use.

I agree with 99% of your comments in this thread twwalsh, regarding the music industry and the state it is in. It has never been healthier from an artistic point of view.

Sadly monetising music is still entirely in the hands of the Major labels, at least to the point that artists can consider "making music" a job.
It will not change, it's naive to imagine the record companies are dinosaurs that will be left behind.
EMI alone have over 100 subsidiary labels that are considered "indie" by those less well informed.
They are already well entrenched into the "popular" internet outlets. At the very best the myspace/bebo etc etc showcases are making their lives easier because they need fewer A&R men on the street to understand what is popular.

[twwalsh]

Originally Posted by MarkRB

The "End of copyright" article is pretty flawed though. The author compares the copy write of an artist to the copy "right" of an architect. Despite his 2 books I'm inclined to think he doesn't really understand what he is talking about. .

i'm not about to defend every idea in that article. i think the point you refer to, though, what he's getting at is that it seems fairly arbitrary which creative pursuits are payable with royalties and which aren't. the architect gets paid once. he doesn't get a royalty every time someone sets foot in his building. why do books and music and films work differently? because of the distribution model, which is now very antiquated.

[MarkRB]

Originally Posted by twwalsh

i'm not about to defend every idea in that article. i think the point you refer to, though, what he's getting at is that it seems fairly arbitrary which creative pursuits are payable with royalties and which aren't. the architect gets paid once. he doesn't get a royalty every time someone sets foot in his building. why do books and music and films work differently? because of the distribution model, which is now very antiquated.

In the same way I don't pay to hear a piece of music on the radio (unless suffering the abysmal adverts in-between each track counts as payment), but if I want to own it I pay money to the creator.

I agree distribution of music is in need of a rethink, but only because allot of people feel that music should be free. That's the point that needs addressing. Taxation looks inevitable.

[Peakly]

Mastering can also be described as getting the fk out of the way, and letting the music come through.

[twwalsh]

Originally Posted by MarkRB

In the same way I don't pay to hear a piece of music on the radio (unless suffering the abysmal adverts in-between each track counts as payment), but if I want to own it I pay money to the creator.

I agree distribution of music is in need of a rethink, but only because allot of people feel that music should be free. That's the point that needs addressing. Taxation looks inevitable.

actually, songwriters get paid every time their song gets played on the radio. that's how publishing works.

[Bob Olhsson]

Originally Posted by Thomas W. Bethe

The Madison avenue types that control much of the music industry are NOT primarily musicians and have publicly stated on numerous occasions that they could be selling shoes, farm tractors or widgets because they are MBAs and or lawyers and their job is to make money and they really don't care what product they are selling.

I'm not talking about anybody at record companies. You could swap them all for anybody of your choice and it would not change anything.

I'm talking about the Madison Avenue advertising agencies that sponsor radio and television broadcasts along with many of today's live performances. Record companies are having to second-guess these folks in order to get any new music exposed in the mainstream. Record companies have the least input as to what music can get exposed to the mainstream of any time I can remember. The big labels are a messenger carrying an ugly ugly message.

Like it or not, the mainstream is where most people hear new music for the first time.

[masteringhouse]

Pop music seems to be coming more and more of a promotional medium for corporations and to sell merch. Starbucks, Pepsi, etc. and now Denny's:

Denny's 'Adopts' Up And Coming Bands

360 deals aren't helping the artist either. Big labels want more pounds of flesh every year to make up for uncreative and outdated practices. It seems that getting corporate sponsorship is more important than a label deal at this point, assuming that you can get it without being on a large label.

[Bob Olhsson]

Management companies and labels are rapidly becoming one and the same.