I'll be using them for monitoring in a home project studio. I won't really be using them for final mixes or mastering. Still, getting a solid demo off the ground requires accurate monitoring so these will get heavy use in terms of tracking (mostly mic'ed electric guitars, vocals, and synths).
I'm upgrading from the KRK Rokit 6's. My room is very well-treated so I can safely say the KRK's are harsh in the mid range and have an indefinite bass sound (to my ears, anyway). These are the two areas where I am hoping the Airmotivs are an improvement. Obviously the KRK Rokit line is designed to be entry level and affordable so you get what you pay for. The question with Emotiva is do you get MORE than what you pay for?
I'll post my impressions once they arrive. I'm pretty optimistic though. I've never owned ribbon tweeters so I'm curious how I'll like those.
Emotiva seems like they are about to make a push to be taken seriously in the pro monitor world.
The Stealth is scheduled to come out in the 1st quarter of next year and looks to be a direct competitor with the Adam A7x and A8x (and similarly priced).
More on that at this link: The Emotiva Lounge - The Show Newport Beach 2012 Some Images!