Well... the itunes solution is just too easy. I wasn't aware
that you could adjust individual tracks in itunes or have itunes
do a program level (we'll see how that works)... thanks for the info!
From itunes help:
* Some songs or videos in your iTunes library may be louder or quieter than average. To adjust the volume of a particular song or video, select it, choose File > Get Info, click Options, and then drag the Volume Adjustment slider left or right. iTunes will use this setting each time the song or video plays.
* To have all songs and videos always play at the same volume level, choose iTunes > Preferences, click Playback, and then select Sound Check.