Originally Posted by MiiMCorp
The challenge is in being able to determine how many people who use a kracked version would actually have purchased the product...
if you assume a 1-1 Ratio, then how do you determine how many kracked versions are in use?
My position is that assumptions are not necessary. There are a variety of forums/platforms by which users (pirates and non-pirates) can be polled in a way that doesn't supersede their fifth amendment rights. Quantifying that kind of information is, IMO, a necessary benchmark to determine REAL market pricing and releasing the product in a manner consistent with the CONSUMER desires. (That goes back to my earlier point about choosing from the selections presented.)
I think many software developers would be surprised at how reasonable consumers are IF they believe they are receiving adequate value for money spent. I don't use Cubase/Nuendo. However, I can estimate a reasonable market value based on the USEFULNESS and FEATURES of the product. Of course, R&D is a factor as well. But to summarily "adjust" prices on a phantom loss of revenue is tantamount to preemptive war.
The questions any business should be asking are fairly simple:
1. Does the customer perceive our product as having real value? Why/why not?
2. Is the product "right priced"? (That doesn't mean MARKET competitive. Analogy: Gas prices were SKYROCKETING everywhere, but NONE of them were in true alignment with the production costs.)
3. Is gaining/retaining market share more important than a loyal, niche customer base? (That should have been define in the company mission statement.)
Those three questions will speak VOLUMES as to how any company/corporation addresses it's (potential) market and customer feedback. It ain't rocket science; there are clever ways to avoid cumbersome dongles and internet connectivity requirements for protecting your intellectual property. Hey - if I can do banking with my mobile phone, I should sure as heck should be able to validate a software application or plug-in! Make it smart, make it slick, and make it THE WAY THE CUSTOMER (remember us?!) WANTS IT!