HTC to Invest $300 Million into Beats By Dre

[work2do]

HTC teams with Beats By Dre for mobile music - Technology Live - USATODAY.com

[d1rtynyc]

Dr Dre is one smart guy with this "Beats" concept. It has really been hyped to be a real player in the consumer electronics market.

This guy has got to be rolling in cash.

[deadtrick]

Let's hope that not all HTC phones will now have huge bass frequency EQs built in

[Studio Addict]

If you read between the lines in the article, you will see that Beats is just an endorsement by Dr. Dre. He does not design or manufacture the product. There was an existing company and he put his seal of approval -- and name -- on the product and the "cool" factor multiplied exponentially. So, in this case, he's not a genius of any sort, just an added name that sells product.

[Goliath|Audio]

Originally Posted by d1rtynyc

Dr Dre is one smart guy with this "Beats" concept. It has really been hyped to be a real player in the consumer electronics market.

This guy has got to be rolling in cash.

Jimmy Iovine is the guy behind beats. Hence the major branding that went on during American Idol. It was bad when they blatantly took a Blue Bottle, spray painted it flat black and gray and put a red and white Beats sticker on it.

[VenVile]

It's ridiculous that these headphones are so big. They're overpriced for what they are. I remember watching an interview on youtube discussing this and...like they say, you can fool some of the people some times, but you can never fool all of the people all the time. Engineers and acoustic technicians know better. Jimmy mentions low-end audio interfaces, mp3's and monitoring systems as the cause, but a speaker can only reproduce what is fed into it. If the source (mp3) is terrible and the interface is subpar, the speaker can only do so much. For these speakers to make an improvement, they have to colour the sound and maybe offer some sort of digital cleaning up (at the very lowest level I assume).

There are many other headphones out that have been better than beats and are still better than beats...and are priced better than beats. But hey, if your marketing is on point, you can sell shit to a pigeon.

[FLYINGJAY]

Originally Posted by VenVile

It's ridiculous that these headphones are so big. They're overpriced for what they are. I remember watching an interview on youtube discussing this and...like they say, you can fool some of the people some times, but you can never fool all of the people all the time. Engineers and acoustic technicians know better. Jimmy mentions low-end audio interfaces, mp3's and monitoring systems as the cause, but a speaker can only reproduce what is fed into it. If the source (mp3) is terrible and the interface is subpar, the speaker can only do so much. For these speakers to make an improvement, they have to colour the sound and maybe offer some sort of digital cleaning up (at the very lowest level I assume).

There are many other headphones out that have been better than beats and are still better than beats...and are priced better than beats. But hey, if your marketing is on point, you can sell shit to a pigeon.

Yes if marketing is good so where's your head phones

Just remember people want to believe in something ,look at Apple computers,I built a quad i5 for $503.

Now look at a similar version of a MACPRO....DAMN THEY START AT $2,499 NO MATTER WHAT!

thats a $2,000 Apple luxury tax(I have a imac and mbp BTW).

I'm just saying people with pay for what they believe "is" quality.

I just got a great deal on a HP dv7 4285dx laptop(with beats audio in it),I like it way more then my mbp.

The 17.3 inch screen is so freakin great.a 17 mbp cost 2,499 ill buy some stocks with the other 1,499 that I saved!

So $200 head phone isn't as bad as some believe...
Sent from my PC36100 using Gearslutz.com App

[Sugar Stinky]

Originally Posted by FLYINGJAY

Yes if marketing is good so where's your head phones

Just remember people want to believe in something ,look at Apple computers,I built a quad i5 for $503.

Now look at a similar version of a MACPRO....DAMN THEY START AT $2,499 NO MATTER WHAT!

thats a $2,000 Apple luxury tax(I have a imac and mbp BTW).

I'm just saying people with pay for what they believe "is" quality.

I just got a great deal on a HP dv7 4285dx laptop(with beats audio in it),I like it way more then my mbp.

The 17.3 inch screen is so freakin great.a 17 mbp cost 2,499 ill buy some stocks with the other 1,499 that I saved!

So $200 head phone isn't as bad as some believe...
Sent from my PC36100 using Gearslutz.com App

yeah but when you buy a Mac Book Pro, you are buying into a very stable low latency laptop...

In testing, we have tried over 10 HP laptops... when run at 64 buffers (let alone 32 buffers like on my I7 Macbook pro $1800) it craps and farts out..

I run live shows with a keyboard and a roland V kit, both triggering samples at the same time... at 32 buffers....

so yes... we 'BELIEVE' because they perform...

My main commputer in my office is a normal PC quadcore I7... which runs better then a mac pro equivalent...

so i'm only talking laptops here.... in which case, they annihilate pc laptops...

when you say you like your 'beats' laptop more then macbook pro's... do you like the fact it's got more plastic?, it's thicker case?, slower audio performance?, or the beats sticker?, or all of the above?

[FLYINGJAY]

Originally Posted by Sugar Stinky

yeah but when you buy a Mac Book Pro, you are buying into a very stable low latency laptop...

In testing, we have tried over 10 HP laptops... when run at 64 buffers (let alone 32 buffers like on my I7 Macbook pro $1800) it craps and farts out..

I run live shows with a keyboard and a roland V kit, both triggering samples at the same time... at 32 buffers....

so yes... we 'BELIEVE' because they perform...

My main commputer in my office is a normal PC quadcore I7... which runs better then a mac pro equivalent...

so i'm only talking laptops here.... in which case, they annihilate pc laptops...

when you say you like your 'beats' laptop more then macbook pro's... do you like the fact it's got more plastic?, it's thicker case?, slower audio performance?, or the beats sticker?, or all of the above?

1st off I like the HP better I own both.
I like the screen size to price ratio,though cubase seem to get "better" performance on pc,I find 512/11 ms works fine with me.

But I'm not live,and yes with no firewire a/b or expresscard slots the HP is pretty consumer based.

But I thought I'd be traveling more,but I haven't so a pladora of video games on my "windows" laptop gets more use honestly.

Plus I'm a abx with a room full of people the HP best a ipod touch playing the same mp3's.

Maybe dre engineer tweaked the encoded?I've heard the head phones and laughed so hard write in the guy face,I apologized after!

But using AKG 270s's since 1997 beats phones sound like shit.

But id be inclined to benchmark this quad i5 2.53 "with" turbo boost 6 gigs of RAM 640 gig hard drive and great gaming videocard.($800)

Sent from my PC36100 using Gearslutz.com App

[sftd]

Originally Posted by Sugar Stinky

yeah but when you buy a Mac Book Pro, you are buying into a very stable low latency laptop...

In testing, we have tried over 10 HP laptops... when run at 64 buffers (let alone 32 buffers like on my I7 Macbook pro $1800) it craps and farts out..

I run live shows with a keyboard and a roland V kit, both triggering samples at the same time... at 32 buffers....

so yes... we 'BELIEVE' because they perform...

My main commputer in my office is a normal PC quadcore I7... which runs better then a mac pro equivalent...

so i'm only talking laptops here.... in which case, they annihilate pc laptops...

when you say you like your 'beats' laptop more then macbook pro's... do you like the fact it's got more plastic?, it's thicker case?, slower audio performance?, or the beats sticker?, or all of the above?

I'm no HP fan in the general sense, but you didn't test enough models in your testing array if those are the results you ended up with.

I actually made a very long post about all of this in another thread but I don't wish to repeat it via my.phone, so I'll make a long story short.

I have a (relatively) unlimited amount of monetary expenditure ability. I went through a few laptops (including a MBP) before winding up with my current HP Envy.

While I am again no fan of HP as a whole, I can demonstrate to you via video this laptop in completely stock form handling 64 samples of latency using the onboard audio processor and ASIO4ALL drivers.

In addition, I desired aesthetic qualities usually inherent to only top end MBPs like a metal alloy chassis, size/weight etc. All of these were met in the Envy.

So while generalizations and stereotypes do tend to stem from areas of truth, they are in this case not absolutes, and your specified testing that resulted in them was not thorough enough to make the result unavoidable fact.

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[Sugar Stinky]

Originally Posted by sftd

I'm no HP fan in the general sense, but you didn't test enough models in your testing array if those are the results you ended up with.

I actually made a very long post about all of this in another thread but I don't wish to repeat it via my.phone, so I'll make a long story short.

I have a (relatively) unlimited amount of monetary expenditure ability. I went through a few laptops (including a MBP) before winding up with my current HP Envy.

While I am again no fan of HP as a whole, I can demonstrate to you via video this laptop in completely stock form handling 64 samples of latency using the onboard audio processor and ASIO4ALL drivers.

In addition, I desired aesthetic qualities usually inherent to only top end MBPs like a metal alloy chassis, size/weight etc. All of these were met in the Envy.

So while generalizations and stereotypes do tend to stem from areas of truth, they are in this case not absolutes, and your specified testing that resulted in them was not thorough enough to make the result unavoidable fact.

Sent from my PC36100 using Gearslutz.com App

Seriously, I would love to try one out!, do you have a link to your results?,

How do they work at low latency with external soundcards at low latency?

Can they run at 64 (32 on my macbook pro) with simultaneous Omnisphere on keyboards and BFD 2 on V-drums?
In a live environment, no crashes allowed!!

honestly i'd prefer to stay on PC, but I fell short, seems you found something possibly as good????

[sleepwalker]

I've rendered After Effects projects while recording 20+ tracks at 64 samples on my 13" MBP. OSX simply has better audio scheduling in the OS. Maybe Windows 8 will change that, but Win7 is still behind OSX for realtime audio.

Win7 on the other hand is miles ahead of OSX for random beachballs.

[FLYINGJAY]

Originally Posted by sleepwalker

I've rendered After Effects projects while recording 20+ tracks at 64 samples on my 13" MBP. OSX simply has better audio scheduling in the OS. Maybe Windows 8 will change that, but Win7 is still behind OSX for realtime audio.

Win7 on the other hand is miles ahead of OSX for random beachballs.

Ate you talking.g about laptops?

1 cubase is more stable then logic

2 I had a and x2 4400 pc and a imac 2.16 core2duo(which was a meet chip)and performed exactly the same in my cubase stress test.

But the core2duo was a newer chip being faster the x2 if both on pc.

But osx either take more resources or cubase just performs better on pc.

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[FLYINGJAY]

Originally Posted by FLYINGJAY

Ate you talking.g about laptops?

1 cubase is more stable then logic

2 I had a and x2 4400 pc and a imac 2.16 core2duo(which was a meet chip)and performed exactly the same in my cubase stress test.

But the core2duo was a newer chip being faster the x2 if both on pc.

But osx either take more resources or cubase just performs better on pc.

Sent from my PC36100 using Gearslutz.com App

I can try mine for you give me the instructions I have protools and cubase on pc.

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[Goliath|Audio]

Oh noes. Another Mac vs. PC thread!!!!

I'm interested to see what kind of results are going to come of this investment.

Flyingjay - I take it you dig your EVO as much as I do?


PS - Pro Tools 8 on the same exact machine under boot camp, I was able to get way better performance with the same session and interface with Windows XP SP3 over OX 10.5

[FLYINGJAY]

Originally Posted by Goliath|Audio

Oh noes. Another Mac vs. PC thread!!!!

I'm interested to see what kind of results are going to come of this investment.

Flyingjay - I take it you dig your EVO as much as I do?


PS - Pro Tools 8 on the same exact machine under boot camp, I was able to get way better performance with the same session and interface with Windows XP SP3 over OX 10.5

I love this EVO!

Back to the point,that people are willing to pay more for what they "think is better".

if 64 sample are worth 800 dollars more,instead of 128 samples on a 700 dollar machine then thats the same issue have fun!

Sent from my PC36100 using Gearslutz.com App

[Sugar Stinky]

Low latency is the 'only' thing that matters for people wanting to trigger real time VSTI or AU instruments...

I personally run at 32, sometimes 64,

PC laptops with the BFD and Omnisphere stuff we run don't hold up,

Mac laptops rule,

PC desktops rule,

we have both,

for instance, on a PC, same I7 chip, same cubase version, we can run (at 64 buffers) about 40 percent more plugins / instruments then we can on the Mac...

so yeah, don't know why PC laptops suck, but they just do!, hahaha

[VenVile]

I thought this thread was about Beats headphones?

[rectifier]

Originally Posted by VenVile

I thought this thread was about Beats headphones?

I think you will find most of flying jay's posts derail threads into mac vs pc or a bash of all thing apple. But it's ok 'he uses both..'

A colleague of mine was going to buy these and I asked him why (a grown man) and he said "well, they look so damn cool.." . In the end he saw reason and up with some Sennies so these people can be saved.

[FLYINGJAY]

Originally Posted by rectifier

I think you will find most of flying jay's posts derail threads into mac vs pc or a bash of all thing apple. But it's ok 'he uses both..'

A colleague of mine was going to buy these and I asked him why (a grown man) and he said "well, they look so damn cool.." . In the end he saw reason and up with some Sennies so these people can be saved.

It's and evolving debate and I never derail any thread.

There's plenty of statements like yours that derail a thread.

It's a thread about HTC doing business with beats audio.

And for good reason...there making big money.

One pointed out his low latency was worth his extra expenses,I stated my side if the story case closed.

If I cant say "people buy what they believe is better"?then what should I say?no how about you say it?

I'll either agree or disagree,hey that's what happens on forums.

Apple isn't the only choice or dre beats,but since dre does business with HP its actually in topic to discuss all joint ventures and how they stack up in the "real world"!

Now explain to me how I'm trolling or derail a thread by learning how millionaires branch out and expand?

One more thing, when I read up on beats audio for HP they called the new line Apple killers!funny HP been going after Apple longer then I suspected...
http://www.amazon.com/gp/aw/d/B002Y6...6636042&sr=8-8
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[FLYINGJAY]

Originally Posted by VenVile

I thought this thread was about Beats headphones?

Headphones didn't come into this thread until the 3rd or 4th post,again were free to discuss all aspects that may have help HTC "want" to do business with beats audio.

If you still feel I'm a troll then fine,I have real talking conversations and nobody goes back and forth about one aspect on any topic.


Now go back and read and tell me I'm trolling and ill leave....

Make sure you read the op,its not talking headphones at all.but mobile devices with the software in it more like the laptop I have,SMH...

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[FLYINGJAY]

Originally Posted by rectifier

I think you will find most of flying jay's posts derail threads into mac vs pc or a bash of all thing apple. But it's ok 'he uses both..'

A colleague of mine was going to buy these and I asked him why (a grown man) and he said "well, they look so damn cool.." . In the end he saw reason and up with some Sennies so these people can be saved.

AT LEAST TELL THE TRUTH,YOU ADMITTED YOU MIGHT BE OFF TOPIC IN THIS THREAD BELOW,THE MODERATOR DELETED ALL OFF TOPIC POST MINE IS STILL THERE....AND YES ITS A MAC THREAD...
New Imacs out with Sandy Bridge, Thunderbolt

[re-animator]

engadget reviewed the phone today and basically found out that the "beats" labeling was a factory EQ setting. scooped mids of course.

[alyi]

Originally Posted by VenVile

It's ridiculous that these headphones are so big. They're overpriced for what they are. I remember watching an interview on youtube discussing this and...like they say, you can fool some of the people some times, but you can never fool all of the people all the time. Engineers and acoustic technicians know better. Jimmy mentions low-end audio interfaces, mp3's and monitoring systems as the cause, but a speaker can only reproduce what is fed into it. If the source (mp3) is terrible and the interface is subpar, the speaker can only do so much. For these speakers to make an improvement, they have to colour the sound and maybe offer some sort of digital cleaning up (at the very lowest level I assume).

There are many other headphones out that have been better than beats and are still better than beats...and are priced better than beats. But hey, if your marketing is on point, you can sell shit to a pigeon.

Actually they can fool a lots people in Asia, especially China and Taiwan for example...
FAMOUS STAR and COOL LOOKING, so buy it without questions. YES , THAT EASY!!

[aL Pariah]

This thread title makes me think of beetroot.

I can't stand beetroot.

[Plugses]

beetroot

[tablo]

Originally Posted by re-animator

engadget reviewed the phone today and basically found out that the "beats" labeling was a factory EQ setting. scooped mids of course.

Does that mean any headphones plugged into the HTC Beats phones would have that Beats by Dre sound signature?!????