Depends on the song and the music style.
For slow songs with lots of pads and atmosphere (to avoid the term "ambient" as a style), I might drown all of my drums in hall, for punchy uptempo songs I'd only use a bit room or plate.
my current gear... Top 3 Hardware Synths: Mopho Keyboard, Nord Electro 3, Waldorf Blofeld Keyboard Top 3 Software Synths: NI Komplete 8, GForce Minimonsta, Oddity Top 3 Studio stuff: AKAI APC 40, RME Fireface 400, ESI nEar 05 DAWs and FX: Studio One V2; Ableton Live 8; Softube Mix Bundle, Valhalla VintageVerb
i use reverb on everything. a lot of times though it's a convolution impulse of an actual and fairly small space. so it's not for the typical 'tail' aspect of reverb, but instead used to give an impression that a sound exists within a 3-dimensional space. this is what generally makes certain sounds seem like they're coming from somewhere outside of the speakers.
I got myself some trance kick sample set awhile back (don't ask why) and noticed that atleast half of them had some sort of reverb on them. I'm guessing they're just sampled from trance tunes. It could be that they're layered with some sound that has a reverb on it, but they were far from dry. That kind of sucks when buying samples.
I've put a single reverb on 808 and 606 kits, even with kick included. It works with certain types of music.
Generally I wouldn't put too much reverb on the bass freqs, or atleast make it mono.
some big room techno tracks have been putting reverb on their kicks lately, but sparingly through a send i think. here is a sample of something i did a few months ago, but it's pretty exaggerated reverb for a kick, but definitely gets the point across.
If you scoop the EQ control of reverb where the dry sound is you can keep it from sounding muddy. I use a lot of roll off. I'm obsessed with reverb controls. Sometimes you get too much energy built up in them. You can also use a compressor on a reverb drenched kick to get a cool sound. I learned this making patches, not mixing music.