Copyright Infringement as a Growth Industry : PrivacyNet
Copyright infringement is driven by a growing hunger for content. The first step in putting an end to it is by limiting the supply of content available.
In his paper, Keen presents three core conclusions:
1) Effective Action Requires Collaboration: Online intermediaries such as advertising networks, payment processors, search engines and social networks benefit benefit from the legitimate sale of online content but can also, in the short term, benefit from the illicit sale of content. The latter is a shortsighted view (as well as illegal) and by working together they can significantly reduce copyright infringement.
2) The Law is Not Enough: The law is at least several steps behind reality under the best circumstances. In the Digital Age, the lag is more like a mile. Voluntary measures and best practices adopted by online intermediaries will have a much more direct impact.
3) Competition Matters: Here Keen focuses on Google. He believes that Google, as the dominant force in online search, advertising and video, impedes the universal adoption of voluntary mechanisms. There’s no incentive for or market pressure on them to adopt the measures and there is, in fact, a continuing incentive, at least int he short term, for them to perpetuate the status quo.