Quote:
Originally Posted by Jim Williams  Was he still flogging that tired old song about "surround" being the future? He did a local AES event in LA a few years ago. They charged admission for it! He suggested to overcome the new paragrahm of MP-3 and bit reduced releases/broadcasting was to mix in surround. He suggested everyone dump their analog console, adapt to the new lower standards and use a Yamaha digital mixer, in surround. No mention on how that was to get into a boom box or Ipod.
Needless to say, he had over half the room scratching their heads wondering if George had lost it.
Jim Williams
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I've been reading through this thread for the first time today (because of an abortive attempt to go on family hols).
This is a good point. After all we have been here and seen it all before in the early 70's. For a while in those days I was personally one of the 'tech engineers', where part of my job was to be sent to disgruntled buyers of expensive surround systems of the day and explain why they 'seemed to disappoint' but were somehow 'better' none the less. I had strict instructions to 'avoid refunds and taking systems back into stock' - but despite this I failed all too often and many refunds were given out in those days.
But I do remember the harsh words of one pretty blunt Norfolk guy who listened to all my explanations and simply retorted, "yeah, but I got a 20 year stack of my favourite records and I only got two blasted ears!! It's giving me the mother of all f***ing headaches - now take it away". Of course I had no reasonable argument against such basic and irrefutable logic :-(
Of course I do realise all too well that the technology of surround is orders of magnitude more mature now than it was back then and the new validation is synergy between film and increasingly popular home movie set ups. But your comment about 'how to get it onto my iPod' should ring a poignant and valid warning to anyone who was around and involved in the early 70's. As far as many punters will see it - we are tryng to sell the very same thing all over again - despite a previous miserable failure. What the industry does not want is people imagining that the underlying reason for the surround push might just be that it WON'T work so well on their iPods.... :-(