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Originally Posted by Casey  We have received a few requests to get on here and discuss the specifics of the box, and would be glad to do so, but we hesitate because it's all in the hearing of the results really. |
my .02, which may be worth even less to you, is that you find a way to get past your hesitation and consider looking into the power of the buzz. it's a completely new world than when lexicon first started doing it's thing: word of mouth is everything, and places like this are petri dishes for the infectious lust a remarkable new product can inspire.
i strongly recommend reading _the purple cow_ and the last chapter of _the anatomy of buzz_, both of which can be gotten thru in a leisurely afternoon at a cafe. it could mean the difference between a satisfactory product launch with focused brand awareness, and an insanely hot, heavily backordered product launch with saturated brand awareness.
gregoire
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ubk
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