And more: Why Apple's hardware chief came in from the cold - Apple 2.0 - Fortune Tech
Particularly see the bullet point about them apparently putting money into chip design and considering moving away from Intel. As I said, they will repeat history, and that's a big one if they are really doing that. They blew large amounts of money in their first incarnation on exactly such a 'not invented here' chip design effort that came to nothing. I can't imagine, assuming it doesn't turn into just another huge waster of money that never produces anything, that it would be a remotely good move to do it.
It's a sort of arrogance that's built into the company culture apparently. It probably wasn't a bad thing when they were an underdog, but now it's rearing its head again in the same sort of circumstances that made it deadly the first time around.