Originally Posted by j-uk
I see your point though but I think you're wrong. I doubt most people buy/ like Apple products because they're a supposedly "underdog" to MS, that was a decade ago.
That was my point. They aren't that anymore. They won't get the benefit of the doubt anymore when things go wrong. They are now just another really big company. Back when they were more able to position themselves as the shining light on the hill amidst a sea of MS ugliness, they would get a lot more slack cut them. But now they will discover what MS and Intel discovered in their time. That it's hard to steer a ship that big, and people are a lot less tolerant of failure when you are on top.
And it's not defeatist, it's just based on the concept that history repeats itself. They took the same strategy back when, and while it worked it worked really nicely. They were making enormous profits. But, they needed those enormous profits in order to take that sort of 'all in house' position. If the profits falter, suddenly the money you are burning through to do it that way can become deadly.