Originally Posted by Murray
I still don't get, though, why Amanda needed Kickstarter. They took 5 % of her million, which could have gone to the musicians she can't afford now. What did they do for her that she couldn't have done on her own?
Well, I guess one answer is: Have you tried to raise a milllion dollars lately? How many artists do you know who have done that on their own? Kickstarter is a well known organization, which I assume lends some credibility, visibility, and organization to the process, provides the payment processing and tracking (I assume) and so forth.