Some times Marketing and Engineering departments don't communicate with each other. Sometimes they do, and Marketing wins out anyway.
I love Presonus. They are passionate about our industry, their products, and their place in our industry. I have to assume this was a Marketing decision, either made in a vacuum or done under protest from some in their Engineering department. Or maybe I'm way off base, and this campaign is a hit and I should shut up.
I can say from experience that the combination of musician-centric engineers, savvy sales and marketing, an open dialog with end-users and a great relationship with its dealers made Eventide the powerhouse it was in 1987-1997.
It didn't hurt Empirical Labs too much, either! Nor Chandler nor Tonelux. But what do I know, I've only been doing this for 24 years.
