Originally Posted by Thomas W. Bethe
I will say it again. Trying to compete with free in today's USA economy is a no win situation.
Why the obsession with rates?
I will say it again, too. Competing with free is easy.
Tier up and go the extra mile for your clients. Educate them as you go. Help them to understand the great deal of knowledge and experience required for superior results. Be flexible. Be on time. Reply to emails quickly. Return phone calls promptly. Give them extras here and there. Compliment their work. Be honest. Don't give them a hard time about cancellations. If short term finances cause problems for your loyal client, bill them over the next 6 months. Devote yourself to the job and your clients. All of this builds value in your brand. Put your time and effort into cultivating these relationships with your clients and the free guy (or your lack of experience) will not stand in the way of paying gigs.