| Just my 2c worth...
To me a hit song is a hit because it successfully combines the emotion of the lyrics with the emotion of the music, delivering a message that most people feel strongly about. Then there are the extra emotions generated by image and marketing. And let's not forget artist talent. I think today's music is more weighted towards the emotion of the music and image rather than the lyrics, music, talent and image - creating hits that give you an instant fix, but a fix that wears off pretty quick as there is no real emotional substance.
Yeah, production can take an average song to a higher level (nowadays), but if you have an average song, and a great song, and give them the same amount of production attention, I believe the great song will become the bigger hit. I mean, imagine if a song in the calibre of 'Welcome To the Jungle', 'Bad' from Michael Jackson, 'Under the Bridge' or any other of the massive great songs from 1-2 decades ago appeared in today's charts - it would massacre the competition.
I guess I look at songs as having a score out of 100, and that score can be made up off the various attributes of the song, production, talent, and marketing. I think that nowadays the threshold above which you have to score to have a hit song is considerably lower that what it used to be, making it easier to score a hit.
So what we have nowadays are a lot more instant hits, but hardly any that will go on to become classic hits.
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