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Up until Jan., I was touring full time, and did this on the side. When my artist lost his deal, I decided to go for it. I did not start off with more than three existing bookings. Like I said, I have exhausted the paying clientele, as they only record so much. So it is truly like starting from scratch.
Luckily I have diversified operations to include forensic audio, which has helped some. I have done some rentals, and had Hanson over to master their new CD at my place.
I am having a new web site built now, and I will be beefing up the internet presence. Currently I get some free exposure from websites that I moderate and/or write for.
The biggest hurdle for me was finding a designer that knew marketing. Some people can make some great looking sites, but they are not marketing wise.
What I was looking at was doing a combination of print and web, and then renting the mail list for a church oriented publication, which is the core of my focus. This way, I can track the results from each denomination, location, etc.
Thanks for all of your input.
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