| You hit it right on the nose bjornson!
You're as good as your last gig...
For better or for worst, word of mouth is everything in our industry.
For the most part, (in my experience) magazine ads and the printed directories got us more people slinging their resumes then the total amount of gigs it was intended to yield.
IMO, advertising is good when you have your niche market established and locked, but want your name present to everyone else just outside of your market place. It's kind of like a "business card", waiting to be called upon when applicable.
If someone wants your number, all they have to do is pick up the mag with your ad.
Since the advent of the Internet, I've met more people and got more work then all the ads I ran back in the 80s and 90s ever gave me, combined. And I'm totally serious about this.
Just my 2 cents.
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