Quote:
|
and you cant shove anything people don´t like no matter how much publicity you use.
|
You don't get it. A strategically marketed product can twist people into liking it. That's when you shove it down their throat
It's called packaging. All the elements must be in place, and if you get it right you'll hit an emotional chord that will drive sales. It's not just music, it's everything.
Take pick-up trucks or SUV's. In the US they're marketed as "rugged", a "man's truck" with songs playing in the background such as "Like a Rock" etc. The marketer is creating an image. The target imagines himself as "that kind of person" - it's strikes an emotional chord within him. It's usually a person who has nothing to do with "ruggedness" and has no need for a 4X4. Then all of a sudden you have all these "suits" driving 4X4's down Wall St.
In music it's simple. Usually, the emotional chords they pull are "cool", "rebellious" or "anti-establisment", and "sexy". All the packaging is gear to towards that one emotional button.
A little older and they target the "intellectual" or "sofisto" wannabees. It's a fricken science. Young people listen to certain styles of music to define themselves - the same way they wear certain cloths and drive certain cars. The marketer attaches an emotional trigger tto the product depending on who their target is.