Apple today thinks it's the IBM of the 1960s. That is, they think they can dictate everything, and still expect customers to line up at the door.
Think again, Apple. Your star faded long ago when you insisted on Apple-only hardware and accessories for your computers. Only recently have you discovered that this fails, and now you embrace standard equipment (to a degree).
Too late. The world belongs to Wintel.
The Iphone does nice business for you, but it's the circus sideshow of the computing world.