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Originally Posted by RoundBadge I have no doubts about the Shadow Hills stuff..
It's just that the AES hype kinda created a monster of an expectation for the products too early.
I don't envy these guys at all,It's a tough business . |
I suggested last summer to Peter that SH not roll out so much as AES last fall, but he's a visionary - not a practical man. He was excited to share, and was not thinking in terms of what might happen. And it has happened as I feared. Excitement, orders, changes, evolution of design, new company expansion beyond expectations or possibility to deliver. And for now something is lost.
Yet the "hype" is not his doing, it's all of us ... SH shouldn't be blamed. He wanted to show off the whole collection, and did so, while many of them were still in process. Everyone knew they were in process, so there we are. Redevelopment takes time ... lots of it.
In his defense, he has one shot to make a 'final' and as any artist knows, it's hard to let a thing go and say it's done ... but if there's talent involved - and vision ... it's always worth the wait for the listener, viewer, user.
ATR Service has been a month away from delivering tape for about the same amount of time as SH but few call it hype. There was no AES roll out, and there is not such a market for tape as for a badass optical/VCA compressor with 3 tranny options.
I dont want one yet enough to pay up ... but I want to hear it ... and then who knows! If you have the $ sitting around I'd go for it, you can always sell it ... but I doubt you'll want to. Peter is new to making gear, but not new to using it and knowing what's good. He's got ears and style, it's going to rock.