Originally Posted by AudioMaven
...you will have to get comfortable on stage PERIOD ...
Engage potential purchasers of your product ( let your fans know you intimately LOL ) I can almost hear someone flaming me for that one
Ask said fans ( friends ) for a sell (help) pursuing your dream
This is put brilliantly and exactly what it has always been about. I can't tell you how many people I've talked to who clearly got that they needed to do this and then went right on to get themselves a recording contract.
The artist must always be salesman #1 of their music in order to succeed and this fundamentally means being able to sell yourself on stage. Labels can easily buy better songs and production than most successful artists typically create. Obviously great songs and production are critical but they are not sufficient.
On the subject of 360 deals, what's important is that the people be utterly brilliant at all of the various roles involved. I would never assume that a former major label head knows enough about artist management. People know Motown for the record label but the secret weapon was Berry Gordy's utterly gifted management skills. This is why many artists and producers were never nearly as successful after they left Motown.