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Why is Pro Tools the industry standard?
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Why was IBM once the standard of enterprise computing?
First in the money-man's mind... just as "Big Blue" was once synonymous with computing, Digi was there in the marketplace early with heavy duty marketing and velvet rope treatment for influential clients. In the early days, if an important project [as in big name] somehow managed to end up in one of Digi's platforms and it started going south, technically, Digi was known to fly an expert out to straighten things out (and/or give some much-needed education to studio owners/workers).
Relentless marketing and the same kind of "lock-in" approach used so effectively in an earlier time by IBM and other big iron companies (and now being given a second wind by Apple with their increasing vertical market integration) helped build and keep Digi's client base.
And, of course, the fact that many or most musicians are secretly (or not so secretly) technophobes who are easily flummoxed (Saturday afternoon in pro audio at Guitar Center, anyone?) and who are prone to statements like, "If it's good enough for Big Star X, it ought to be good enough for me."
And, you know, who at the low end needs more than 32 tracks or plug-in delay comp or...
