Gee whiz, for $17,500, you could buy
three Leica M9's.
From the article:
Sure it costs $17,500, but that includes Adobe Photoshop Lightroom 3 and a personal delivery from a Leica photography expert, who will also provide a private training and orientation session.
LOL. And, apparently they plan on selling it to people who don't know how to use a camera. I guess that's really not surprising at all.