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I think the site was meant to be just that: aesthetic and interactive.
Peter had been talking about it for some time and it was clear that the end result would be more of an art project. At least that was the impression I got from talking to him about it. I think it goes along with the SH vibe. It's Peter's thing, he's going to do what makes him happy.
Vintage King (exclusive US distributor) has loads of detailed info on each SH piece along with a good sized image, and anybody wanting to buy one has to go there anyhow. I guess he figured he would have some fun as all of the info was readily available. You either get it or you don't, I suppose?
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