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Originally Posted by Mike Caffrey  I get lots of local ads on my computer. It's very annoying, but Google has been doing a great job advertising products and stores I've done searches for. Especially on YouTube. |
But that's kind of beside the point we were actually talking about, which was the inability of print newspapers to effectively utilize online ad revenue to make up their losses. Sure, Google can effectively target you with specialized advertising. But a newspaper's online division doesn't have access to Google's technology and databases. So while a search engine company can do that other companies can't, at least not without access to exclusive technology that Google isn't about to release to other companies.
So the fine targeted advertising that you get on Youtube and Gmail isn't going to be coming to the New York Times site anytime soon.
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Inside every old man is a young man wondering WTF happened.
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Originally Posted by Bob Ohlsson The appropriate role for science is the study of observed phenomena to gain an understanding. It is not dictating what people ought or ought not to be observing. |