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Originally Posted by chrisso  I'm amazed actually how happy everyone seems to be about the idea of a lot more advertising and a lot more aggressive marketing.
Speaking for myself, I watch quite a lot of TV, but very rarely watch commercial TV. The ads and the repetition of the same ads drives me mad.
When you are watching a continuous sporting event, like soccer or an auto race, they still try and squeeze in ads, but inevitably the action happens while you are being sold hamburgers.
I've worked with the socialist indie bands, and the mega global pop stars, but I never liked the marketing side of it. I never enjoyed talking to the sponsors, or the businessmen who didn't know who you were, even though they just watched you play a gig.
I'll state clearly I'd prefer music to be paid for when bought, rather than everyone having to suffer crass marketing and an abundance of advertising just because in the first ten years of this century lots of people found a way to steal music, and no one could figure out how to stop it.
If that makes me a dinosaur, OK, but at least I haven't sold my soul to Park Avenue, or had to pitch my music to Ronald McDonald before the true audience gets to hear it. |
I almost never see TV commercials. It works out that I watch very little live TV.
I assume that the reason my remote doesn't have a 1 or 2 minute jump forward button is so that the cable company doesn't loose all of their advertisers.
I'm sure you've seen that networks are now advertising their own shows along the bottom of a live one.
Advertisers are tailoring their images and logos to be more effective when viewed in fast forward.
TV advertising is going to go the way of print ads. Probably not as extreme, but who knows. If it snowballs bad enough and the budgets to make shows drop too much, then viewers will get their entertainment elsewhere.
Both advertisers and consumers need advertising. If it wasn't for TV I wouldn't know that Maytag is a national brand vs some unknown generic. How would we hear about new medications for our restless legs?
As annoying as it is there's some minimal benefit from the consumer side.
Anyway, it's clear that advertising is being forced to change.
Do you think there's any potential benefit in new advertising methods for bands and musicians?
Could someone who has 10 million youtube video views get one million live viewers of some kind of event, like a concert? I'm going to guess that right now, the answer is no, but after 5 years of owning iPads, I think that most people will have done something like that once, and an artist won't have to both convince someone to get their entertainment that way as well as turn into them specifically. Then it will be easier to get 1 million viewers, which at that point, could be more than a network TV show. Even 100,000 viewers might be at that point.
What year do you think will be the first year that the Superbowl is broadcast live on the internet? What year do you think will be the first year that it's exclusively live on the internet?
Advertisers need entertainment content to advertise in. How many years do you think it will be before an advertiser creates a new model for bands because the advertiser is desperate?
Have you ever seen a TV show called Fearless music? I'm not clear whether that's national or not. What about Austin City Limits? Do you think there may be a point where some day they can make more money by selling ad time directly and broadcasting on ACL.com? With that model, they could get more per show and advertisers could pay less because there would be no middle man - the network - to take a cut.
ACL's brand is powerful from ti's association with all of the brands/bands that have been on there. That multi-brand mixing is an advantage that a band doesn't have, but can you see how advertising needs to change and that creates opportunities for smaller organizations, like a TV show rather than a network.
If it did get to the point where the organizations were as small as a band, there's no way a middle man wouldn't step in as some kind of aggregator. But at that point, it's a blank page as far as what people would get paid for and why and it is possible to create a model where audio recordings are not use as something to sell.