| The quality of production and the song itself is much more important than how loud it is. I've heard plenty of tracks get placed (library or custom) that haven't even been mastered yet.
Not to discount the importance of mastering, but it's the raw truth. When it comes down to it they want what's going to be cheap if it's not an incredibly high budget. Hell I know of custom tracks that have been in some major national ads that were never mastered. In the realm of music that isn't specifically for sync, skimping on mastering is NOT an option. |