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Opinion polls are fine but the fact remains that most people won't walk across a mall to save a buck on a CD they actually want to buy.
The record stores earn the lion's share of the price of a CD. I can assure you if lowering the price would increase sales volume, CDs would have been at least five dollars cheaper for a decade. Provided they want to buy it, most people have no problem with the price. In fact Yahoo was selling files for 79 cents in competition with Apple's 99 and they tanked.
Money talks and we all know what it is that walks...
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