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Originally Posted by PDC  Those studies are stupid. Of course consumers will say anything costs too much. I find it funny that people here who need to make money to buy the gear to make the music often think that music is too expensive. |
Actually these studies are smart, not stupid. It's basic economics - the law of supply and demand. What the guy is saying is that if record companies (and artists) lower the prices of digital downloads THEY WILL MAKE A LOT MORE MONEY. So if you want more money to buy more gear, then lower the prices of downloads and you'll sell a LOT more music.