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Originally Posted by olivia_nb  I'm just curious to know though, was the peak sustainable forever? Or was this falloff inevitable? The consumer market wasn't happy with the delivery method so they went around the industry's methods. Imagine what would happen to Ford and GM sales if they stopped innovating based on consumer's desires?  |
If they weren't happy with the delivery method, they'd have stopped or slowed down buying CDs before then, and the rate of growth would have dropped off. But, no, it started right when illegal downloading started. So as soon as it became widely and freely available, sales dropped off immediately, and reached their peak within a couple years and have gone down since. If you look at the growth rate, it wasn't like people were out there protesting the CD and going out and buying other things instead. It was going up quite rapidly right up to that point.