Oh, by the way, if anyone's gonna give input to an artist about his image, it'll be the powers-that-be at the label. Likely an A&R. Or maybe someone from the company's
PR firm (that is, if the artist doesn't have his own
PR firm).
Or maybe the artist's manager.
Again, there's no reason that these jobs can't all be done by the same person, but it's extremely uncommon.