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There are so many variants into this topic. I'd say anything goes for studios from entry level to mid level.
The high end is either in the business of selling the vibe and sound of the rooms or their competing for shared business (think post or film work) in which commonality is important.
The SSL 9K is the only piece of gear (sorry to call a 9K, a piece of gear) that a studio should have if they want to compete with that segment. There's a new studio here in LA that had to remove a very nice sounding board to be replaced with a 9K just to pull that customer base in.
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