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Originally Posted by Thomas W. Bethe  Back as far as 2008 Avid was having problems. They were losing market share and more and more studios were turning over to FCP. There have been numerous postings on forums that Avid is still in trouble. I have taken down my statement since I cannot back it up with an industry announcements. Sorry for the confusion.
Digidesign did not show up at the 2009 AES convention with no word as to why. There has been a lot of speculation that they are having financial problems or they are getting ready to announce new products that were not ready for the October 2009 AES convention. There is much information that they are going to change the name of the company and there is speculation that Digidesign maybe spun off as a separate company or division. This information is from many different websites but there is no official announcement. I am adopting a wait and see posture.
Again sorry for the confusion. |
Sources that shall remain nameless say the following regarding the absence of AVID/DIGI from NAB and AES:
1] No big product announcements, no point in spending big money
2] AVID lost their spot in the main NAB hall due to a contract expiration. The convention center basically held it for ransom with an offer from Apple. AVID refused, given that they had nothing new to show, and instead had a considerably smaller, private invite only demo at another location. I know you were talking about DIGI, but I have no direct information on that.
I strongly doubt AVID is intending to spin Digidesign off as a separate company. More than likely what will happen is that AVID will continue to remove the Digidesign brand from products until the entire Protools division simply becomes "Protools by AVID" instead of "Protools by Digidesign, an AVID Company"
It hasnt hit the mainstream yet, but AVID is moving their corporate headquarters, and my suspicion is that this is a move towards consolidating their many brands under one roof.