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I work in radio and I get asked to do the same thing all the time, I refuse to do it and I explain the situation, and offer an alternative, some library music licenced for for exactly this purpose and i usually have no complaints.
People don't feel like they are stealing because it's not something physical. they can't touch the song.
If it's good enough for them to argue about using that exact song for a radio spot, then it should also be good enough for the Artist who wrote it to be financially compensated.
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