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There ARE certain types of gear that draw clients - but they have not even been mentioned here yet. They usually are in the category of fine musical instruments.
My 1897 Steinway has generated far more bookings than any other piece of musical gear. There are a number of other excellent studios and engineers who send clients to my room to either add piano tracks, or even do all the basic tracks because of the Steinway.
Other studios may get specific work because of their great collection of guitar amps, a great sounding drum kit, a B-3, etc. So if you really are looking for a drawing card for your studio, something like that might do the trick.
95% of the time, if anyone does ask about specific gear, it is primarily the vocal mic that is asked about. So that would be the next suggestion for spending some money.
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