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Old 8th May 2003   #10
blackcatdigi
Lives for gear
 
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Joined: Jun 2002
Location: upstate, sc
Posts: 1,739

Quote:
Originally posted by covert

While I beleieve that good stuff can be done with all sorts of strange rigs, I'm curious about what people might look at ona gear list and go, if they don't have that, I'm going somewhere else.

AND

I think it's niave in the extreme to suggest that gear doesn't have a serious effect in selling the place.
No offense intended, but IMHO, the rooms and the results are FAR MORE IMPORTANT than any gear, and it is you who appears rather naive.

The 'gear appeal' factor will depend on exactly who you're trying to appeal to, and even then only in the top percentile... For some, it might be the SSL 9k or the Studer that are deal makers/breakers. Are you at that stage of the game?
For most, the only phrase the client will know is 'Pro Tools.' Bottom level to Mid level is irrelevant. Usually, only the labels want to see gearlists for budget approval. Who, where, what is YOUR market?

IME, I've concluded that (other than helping us to get the results we want), the 'gearslut appeal factor' rates about a whopping ZERO in our little neck of the woods...

Over the years, we've had exactly ONE paying client who knew anything at all about the makes/models of gear we were using. And only because he was actually an engineer himself (and had worked in some fabulous rooms with some fabulous talent and had paid close attention to the other engineers). We mixed his record because we have a Trident 80B, great outboard, AND we're old friends. That's it. He slept in his own bed and saved alot of money.

The only other folks who have come in and 'drooled' have been the local competition.

Our general clientele literally has no clue. Other than the really big board and the cool flashing lights. Even the ones with their own studios don't know what any of this stuff is, other than "how much did that cost?"
All they care about are: A. the results and B. the costs associated.
Period.

YMMV.

"Wow... How do you know what all those knobs do? Oh, I want to use that really big microphone on my stuff... Why do I have to tune between every take--Don't you have Auto Tune?"
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Sincerely,

Casey
SC Digital Services

Bob Olhsson wrote on 17th September 2002, 12:56 PM:
"Music is being used to sort consumers rather than to entertain people."
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